Expansys list the HTC Universal - introducing iMate JASJAR

Scanning Expansys today I noticed that they have listed the HTC Universal as the iMATE JASJAR!

https://www.expansys.com/product.asp?code=119353 

i-mate JASJAR GSM/GPRS Pocket PC (Worldwide English)

So what does JasJar mean???  Answers on a postcard please :)