A few weeks ago I did an analyst briefing with David Norris of Bloor research on Microsoft's data mining strategy. I wasn't really expecting any press out of it, but he wrote up this article on his impressions
He also gave it a mention in a somewhat unrelated article the next day
If you want to see what all the hubbub is about, watch this space! Our release of CTP2 of SQL Server 2005 SP2 is imminent, and with that you will be able to download and play with a preview release of these addins yourself!