Registration Benefits

Thanks for your feedback on registration.  I have heard a variety of feedback, ranging from:

“Hell no, I won't register even if you shoot me.” to “Let me know what I will get from it and I will register.”

In Whidbey, we are planning to offer the following benefits:

  • Time-unlimited use of Express line of products.  In case you don't yet, our Beta Whidbey Express line of products have just been released today.  You can download them for free here.

  • Personalized MSDN Developer Center content

  • Product and local event updates (you can choose to not receive these)

What do you think?



Comments (10)

  1. William Luu says:

    Hang on, if you actually have purchased Whidbey (probably through an MSDN subscription), why then would you want to use one of the Express line of products?

    And don’t we already receive some of the local event updates through various MS Newsletters such as MSDN Flash, and so on? (I know the Australian one has the event announcements in them.)

    So, basically the personalised MSDN developer centre is like a personalised portal of sorts. Correct?

    Personally speaking though, I wouldn’t find the personalised MSDN content too useful. I use google for everything, and just read the MSDN docs if google points me there as a result for a problem i’m having.

  2. I’m confused – does this mean the Express products will be free if you register, and will timeout if you don’t, or what? If that’s the case, how much information are you planning to collect?

  3. Ben says:

    I created a hotmail account for my cat and registered using that account.

    As soon as she receives an update for a local event, I’ll send my cat to it.

  4. Jerry Pisk says:

    Mike, he said time unlimited, not free. Those are two different things.

  5. Steve Hall says:

    All of the above "soft"-treats sound too "easy" and won’t encourage registration, mainly because they’re already being offered in some other manner or are not that desirable.

    I suggest offering real tangible "hard"-treats (yes…requiring the involvement of order fulfillment!), such as allowing the registrant to choose one (or maybe two?) of the following:

    1) a free one-year MSDN Magazine subscription,

    2) a free set of Visual Studio Team System posters,

    3) a free VC#/VB/VC++/VJ# User’s Guide,

    4) a free VC#/VB/VC++/VJ# Language Reference manual,

    5) a free one-year MSDN Library subscription (so that they can update their copy of the MSDN Library from the one that comes bundled with the product…and this would encourage users to buy an MSDN subscription),

    6) a free "Overview of PDC 04 Sessions" DVD (containing a few dozen of the most popular sessions…just like the "Overview of PDC 03 Sessions" DVD that all PDC03 attendees recieved),

    7) a free "Intro. to VSTS" book (certainly someone is writing one, eh?…and would encourage them to upgrade to VSTS if they hadn’t bought it…),

    8) a free VS2005 T-shirt, or

    9) a free VS2005 baseball cap.

    Think SWAG!…..SWAG I say! (I.e., registrants will probably be satisfied with swag similar to that stuffed into conference bags…)

    Give me another day or two, and I can think up another dozen or two swag ideas… They’re really not THAT hard to conjure up. (The only limit is your budget!)

  6. David Cottrill says:

    When I’m asked to register, the first thing that comes to mind is, "Why do they want this information? What do they intend to do with it?" The best way to get me to register a product is to have clear and full disclosure on why you want the information and what you will (and won’t) do with it.

    Swag is nice, but it won’t persuade me if I think I’m going to be spammed/called/snail-mailed, or if I think my information may be given to a third party.

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