Edelman a global PR firm has released a whitepaper entitled ‘Barack Obama’s Social Media Toolkit’, which takes a really good look at some of the lessons learnt from the campaign. It lays these lessons out in 10 key learnings that can easily be used by other government organisations looking to adopt Social Media.
I think it is vital that we get to grips with Gov2.0 as soon as we can. Leaping blindly into it is going to create some very expensive mistakes. One of the best points is how the Obama campaign grew slowly using a crawl, walk, run methodology to build on their social presence and establish online credibility and trust.
I strongly recommend you download it and read it