New IE 7 Icon and Logo

Windows Internet Explorer 7

Comments (172)

  1. Anonymous says:

    We just got a new logo to reflect the progress we are making with IE7

  2. Anonymous says:

    Great Photoshopping!

    Two minor quibbles:

    1) The lighting change near the top right of the e looks too sudden, maybe a gradient like near the bottom would be better?

    2) The registered trademark sign looks OK near the words ‘Windows’ and ‘Internet Explorer’ but spoils the look of the graphic.

    But generally it looks very nice!

  3. Anonymous says:

    Awww. The IEBlog is becoming quite endearing. "What do you think of our new logo guys?".

    I think it is very nice.

  4. Anonymous says:

    Thankfully cooler heads prevailed. The logo was fine, is fine. More importantly, the blog is again in a readable format ๐Ÿ˜‰

    Now stop futzing with the window dressings and get back to cleaning house, and squashing bugs.

  5. ieblog says:

    The style the blog was using was too constraining for us to post much in the way of visual content so I updated it (again).

    Al [MSFT]

  6. Anonymous says:

    IEBlog : New IE 7 Icon and Logo IE7ใฎๆ–ฐใ—ใ„ใƒญ…

  7. tenorwoody85 says:

    Nice one guys. Good to see the personal touches behind IE!

  8. Anonymous says:

    Very cool logo.

    Tony; when are you going to announce your keynote presentation details? There are a lot of people in Asia eagerly awaiting it! See you next month hopefully ๐Ÿ˜‰

    Alex C.

  9. Anonymous says:

    I agree about the registered trademark signs. Maybe consider making them grey?

  10. Anonymous says:

    Well I do prefer a retread of the older logo versus another Firefox knock-off. I’m still shaking my head when I compare Firefox’s RSS feed icon to the 45 degree rotated IE Web Feed icon. Back to IE, not so crazy about the spacing between the indivdual font letters though the graphic itself is pleasant and modern.

  11. Anonymous says:

    I like the logo a lot. The text I couldn’t care less about as I will almost never see it, but the ‘e’ is great.

  12. Anonymous says:

    The logo looks great. I wasn’t so sure about the one in Beta 1 but this is much better.

  13. Anonymous says:

    For some reason, i don’t really like it, MS seems to moving more and more away from their XP style palette’s for the new icons, WMP is a perfect example, this icon just doesn’t do it for me, i suppose it’s just my opinion.

  14. Anonymous says:

    I wonder why the official name has changed from Microsoft Internet Explorer to Windows Internet Explorer.

  15. Anonymous says:

    I want to expect an anyway big reformation. The character of "e" may not change. However, you make surroundings gay or reduce the character and change the layout?

  16. Anonymous says:

    I loved the classy look of the web page that was in use over the last few weeks, bring it back … The new IE7 logo looks great !

  17. Anonymous says:

    the 7 is not consistent with the rest of the typography.

  18. Anonymous says:

    The logo and the blog’s new design looks really nice ๐Ÿ™‚

  19. Anonymous says:

    And now you can see new icon and logo for IE 7 in IEBlog. Via

  20. Anonymous says:

    New IE 7 Icon and Logo IE Blog…

  21. Anonymous says:

    Oh! Ah! Wow!

    New icon! Spiffy. Very posh.

    Just wondering: Did you guys spend as much time bringing IE up-to-speed and in-line with established web standards, as you spent polishing up the icon?

    No? Hrm. Surprise.

  22. Anonymous says:

    Zardoz, thanks for asking the same question I was going to ask. I don’t see why the same old insecure and non-standards compliant browser deserves a new icon(that is actually a lot better than it used to be btw) and logo when it really wont be much of a real improvement in quality programming and rendering.

  23. Anonymous says:

    As a Microsoft partner, IE7 beta tester and a system administrator of a large enterprise network, I find this blog post offensive.

    The fact that you have found the time to play with the logo while this platform is being attacked through the browser from nearly all angles is very troubling.

    Spend less time on the eye-candy and put in more time making sure you’re delivering a secure product.

  24. Anonymous says:

    Yes, it’s totally obvious that the graphic designers who refreshed the logo should be put to work on a security review of the code. What an intelligent idea.

  25. Anonymous says:

    Oh come on people. I dislike IE as much as the next guy, but give them a break! It’s not like the people working on this logo could actually be fixing security, they’re graphic designers!

    On an unrelated note, do you think there are enough (R) signs in there? I don’t know, somebody might concievably not realize that Microsoft’s product names and logos are registered trademarks. Better put seven more in, scattered all over like confetti, just to be sure. And also make sure that they are only three pixels wide so you can’t actually read them.

  26. Anonymous says:

    Nice job on the logo – greatly improved. If the feature set of the new browser turns out as nicely as the logo those folks still using IE will be in for a much deserved treat.

    Putting on the flame proof jacket, I have to comment that my initial reaction was that the newly refined ‘e’ looks like it was taken right out of the early Mac OSX Aqua designs concepts (ala the 10.1 & 10.2 era) which is obviously intended as a compliment. From Pirates of the Silicon Valley: "Good artists copy – great artists steal" All in good fun kids.

  27. Anonymous says:

    Hmmm, reminds me of IE for Mac… dunno why… But yeah, looks good, not sure how well that yellow bit will scale, though.

  28. Anonymous says:

    This one looks much much better than the one in beta 1 and better than the ie6 icon. That icon stood out pretty well but the beta icon looked awful.

    You talked about how the new icon stands out better against different backgrounds. Maybe in the future, you guys could implement dynamic icons. I think mentioned this in my other post. Say against a darker background, the icon would change to a more brighter color? Just something for the gui team to chew on.

    Are there any plans to update other icons in IE? For example, the internet zone icon looks horrid and outdated. It doesn’t look very consistent and professional when some icons look nice and others don’t.

  29. Anonymous says:

    snazzy look! sexy!

  30. Anonymous says:

    The IEBlog has just released the new logo for Internet Explorer 7. Surprisingly, the logo reminded me of the splash screen shown when starting the legendary browser, Netscape Communicator:

    See the similarities?

    See like Internet Explorer is mov…

  31. Anonymous says:

    The IEBlog has just released the new logo for Internet Explorer 7. Surprisingly, the logo reminded me of the splash screen shown when starting the legendary browser, Netscape Communicator:

    See the similarities?

    See like Internet Explorer is mov…

  32. Anonymous says:

    The IEBlog has just released the new logo for Internet Explorer 7. Surprisingly, the logo reminded me of the splash screen shown when starting the legendary browser, Netscape Communicator:

    See the similarities?

    See like Internet Explorer is mov…

  33. Anonymous says:

    Oops, please remove my duplicated trackback. ๐Ÿ˜›

  34. Anonymous says:

    I like the logo, it’s a much different feel from the same IE icon we’ve seen since version 3. But one thing caught me more than the trademark signs, is the name of the browser officially changing from "Microsoft Internet Explorer" to "Windows Internet Explorer"?

  35. Anonymous says:

    Oh please, trash this damn "e", it’s not 1992 anymore.

  36. Anonymous says:

    Lenge har Mozilla Firefox tatt markedsandeler fra Internet Explorer, men nå er kanskje trenden i ferd med å snu?

  37. Anonymous says:

    Good logo. I hope you have made similar leaps in security and other features which plague IE 7s elders ๐Ÿ˜‰

  38. Anonymous says:

    Pretty nice revamp indeed. Agreed on the "®" sign next to the "E".

    Of course everything in the world is a ripoff of MacOS X and the little precious Firefox, and certainly NEVER do design, EVER – bugs, bugs and bugs, take care of that and fire the designers. I want my computer ugly, bug-free (in my belief) and with a clickable link to promote it (my computer) everywhere.

    Seriously – not bad, but give them designers a few more days to think a bit more, I’m certain they will come up wih something better, and I’m sure that the Vista version will be stunning sexy.

  39. Anonymous says:

    Cool, but what about aplying to the ‘7’ a simmilar effect than the one for the ‘e’ ?

  40. Anonymous says:

    Very nice indeed!

    I really love how IE7 is going. It’s fast, looks good, and I believe you guys will make it secure as well. I switched from firefox after using IE7 Beta 1 for an hour – The speed! So long as that sort of page rendering speed is in the final, IE7 is a winner.

    Nobody likes to do bugfixes all day long, every day (especially not the Microsoft Design Team). Great job guys, love the new icon, can’t wait for the Vista version ๐Ÿ™‚


  41. Anonymous says:

    Hey, Microsoft, nice new icon. Very shiny. I really think you need to be focusing a bit more on the product, though. Maybe, in IE7, include some CSS bug fixes . . . or gecko . . .

  42. Anonymous says:

    Sounds like a Firefox icon hack to me. Frankly, what isnt any thing new or more creative desigers in Microsoft ???

  43. Anonymous says:

    Mhhh, subtle changes for the logo of a product that underwent only very subtle changes after four years non-development. At least its honest …

  44. Anonymous says:

    I see that Segoe Sans continues its stranglehold on Microsoft’s typographic future. It looks *amazingly* like Frutiger, but that is surely a *coincidence*.

  45. Anonymous says:

    Nobody will like IE more because of a new logo if it does not offer and do what users and the community want and need – and I am not only talking about support of Web standards.

  46. PatriotB says:

    Now while you’re at it, *please* update the rest of the icons that IE uses. The icons in the Internet Options dialog box haven’t been touched since IE4.

    And also, one thing that’s always irked me: The icon in the very upper-left of the IE window. It is an IE 5-style icon (the "e" on a sheet of paper). The icon in the address bar and the status bar is the correct XP-style icon, but the upper-left icon is still old. Even on IE7 on Vista it’s the old icon. Please fix this! It would take like 2 seconds to replace the old style .ico file in the IE source tree with the new one.

  47. Anonymous says:

    "Don’t click on the blue e" (0-596-00939-9) won’t need to be renamed. ๐Ÿ˜‰

  48. Anonymous says:

    You guys do realise that an PNG (with alpha transparency…?) would have been a better format than JPEG to post the image?

    Wonder why you didn’t…

    Is <img src="; alt="IE Logo"> the Vista one, or is that yet another look?

  49. Anonymous says:

    I would love to see any of the other concepts that were developed – I study multimedia design and work for a design/development company and it’s always extremely interesting to see the path the designers at other companies took – yes we know the result, but the path is were the real coolness lays, so how about having a word with the MS design guys and posting some development sheets? Come on, be a sport.

  50. Anonymous says:

    The new logo kind of reminds me of the IE 4 & 5 logos. The gold ring around the "e" is what reminds me of it. Anywho, I like the new logo.

  51. Anonymous says:

    Its been settled. I will use Firefox instead of IE7 on Windows Vista, not because of any form of superiority, existant or non-existant, but because Firefox’s logo isn’t ugly.

  52. Anonymous says:

    Very clean…

    The right and left edges of the icon are very, very dark. They do not merge well in the background. The bottom edge, however, looks good.

  53. Anonymous says:

    It would be better if the dark edge of the explorer E were blueish instead of black.

  54. Anonymous says:

    I like it, more clean, serious, better than the one of the beta1 that look like rubber or gelly or something like that, but I would prefer the lettering used on beta1 (about dialog). I think Microsoft is making some good progress in the design of their products, Vista is looking really great.

  55. Anonymous says:

    Generally I like the refreshed logo, however I have one complaint which jumps out at me. The "after glow" on the ring comes off of the ring at too sharp an angle. Where ever the lighter color starts should be at an angle much closer to the ring at that part, which means you should either see less of it, or it should start further up on the ring.

  56. search-engines-web says:

    Why does the main text have to be BLACK – so much more could be done – perhaps a subtle 3-D quality, or a subtle gradient (that would harmonize with the logo), or even given a slight angle.

    It seems that TEXT-Design is a very low priority

  57. Anonymous says:

    Oh come on guys, give it a rest. Does every single thread on the IE blog have to be degraded to a web standards, security, or firefox vs IE argument?

    You wanna hear about web standards? They posted about it on July 29th 2005, go post your thoughts in THAT post (

    What is it with your FF fanboys anyways? They make improvements, you complain. They don’t touch it, you complain. I swear you guys just like complaining for any reason whatsoever. We know IE7 will make alot of substantial improvements on standards, sure it doesn’t pass that stupid acid2 test you guys spam all over the place but to my knowledge no browser does, especially not firefox.

    Now don’t get me wrong, I like firefox, and of the two out now its the better browser and I use it. I’ll try out IE7 when its final is released then use whichever works best. However, some of you like to act like FF does no wrong, like its sheer perfection and whatever is does is to be worshipped. How many times did I hear that FF wouldn’t have many exploits found if it grew in userbase? Now that its userbase is growing, more and more are being found at a consistantly faster rate so stop trying to pass off firefox as perfect, when no browser is.

    Now with that off my chest, back to the topic at hand…

    Its apparent you guys have been doing some great work with the icon. However I feel its too dark, I like the vibrant and colorful XP look, and this logo just simply doesn’t fit the look. I think the gold band might work nicely, but the blue E needs to be lightened in color.

    Also why does it say windows internet explorer, rather than microsoft internet explorer?

  58. UnexpectedBill says:

    Well…that new icon looks great! I certainly like it a lot better than the one Beta 1 was released with.

    Does anyone know yet if Outlook Express 7 (provided there will be one?) is going to have a new icon and logo as well?

  59. Anonymous says:

    chloe you’re NERD….

  60. I like the new, larger version of the logo. However, the darker icon in the Quick Launch bar gets lost with the default Windows XP theme. As a matter of fact, after I upgraded, I thought it had disappeared. ๐Ÿ™‚

  61. Anonymous says:

    I actually like it. Good job.

    I hope I can compliment about more than the new logo when it is officially released.

  62. Anonymous says:

    Great look guys. I just posted up on our blog about this and mentioned what the color yellow "means." At least in our Western civilization… and as much as a color can mean anything (more like suggest).

    I agree about the kerning on the type. Needs just a skosh more tightening. But who am I to judge? The swoosh is a really nice touch, and I like the prominent placement of the highlight, glowing from within.

    As for branding with Windows up front, I don’t suppose I can ask for a Macintosh Internet Explorer 7 any time in the next couple of years? OK, don’t worry about it. But for all those FF fanboys out there I’ll have to say FF runs like garbage on my iBook. I tend to be way more productive when surfing on a PC running IE. Sorry, strange but true. It’s just faster, pound for pound… (Begun, the flame wars have).

    Oh and for you bugheads out there, I recently wrote a piece on the software in the space shuttle. I was being cheeky by saying Windows (and every other OS) is horrible, from an error rate standpoint, by comparison. That’s true, but keep in mind NASA has no competition to worry about (for now, hehe), and can spend hundreds of thousands of dollars on debugging and process with almost no time constraints…

  63. Anonymous says:

    Looks good, but the typeface stems (i.e., the vertical lines of the font’s characters) seem to line up very irregularly in the words "Internet Explorer". When the words are positioned on top of each other (as shown above), it looks very noisy and awkward to me.

    For example, the "r" in "Internet" and the "l" in "Explorer" for a distracting, jagged vertical line that actually leads me eyes away from the nice, new logo.

  64. Anonymous says:

    It’s alright…needs more space between the top and bottom tail for low resolution versions (quick launch) according to the shrunken version I’m made.

    The yellow slash works better at low resolutions as well versus old versions of the icon.

    It’s an improvement I’d say, but this is just the cover of a book that still needs a bit of revisioning. Watching, waiting, hoping…

  65. Anonymous says:

    Your choice of yellow and orange is Firefoxish. Long live the Fox!

  66. Anonymous says:

    An IE7 team member posting on the IEBlog announced the new Internet Explorer logo which will be used for IE7. Here’s a short quote:

    We considered more radical departures from our current…

  67. Xepol says:

    I’ve never seen a pointless change MS could resist, so why not the icon AGAIN. Yes, the Beta 1 icon sucked. It is almost the color of my taskbay, so the quicklink practically fades in as if camoflaged. The background MS appears to be worried about is the default taskbar background in XP. Funny how they missed that the first time huh?

    Regardless, there was nothing wrong with the IE 6 logo, and this is hardly a change. Yes, the swosh is gold. So what? Does it mean anything? Was the previous swosh in some way defective? Is everything going to have gold highlights and you had to make it all fit together? No? How about the glass effect for the E – very mac. Obviously vista isn’t going to look like that, so what is the point, again its not like it is needed to make the whole app’s look and feel pull together.

    Yes, it looks fine, why did you waste time and money doing this??? You have a browser that doesn’t mean basic standards, and you waste time redesigning a perfectly acceptable logo???

    Please tell me MS has better sense that that. This is practically a scene out of Dilbert. So, which one of the team is the phb then?

    Incidently, I see that you’ve made it a big logo we’ll never see (I think I’ve invoked the about dialog 12 times since MS first released IE back in 95, which is less than twice a year). I’m guessing that if you scale the icon down to 32×32, it will look remarkably like the IE6 logo with a yellow smudge on it. Once you hit 16×16, it will probably be little more than a blue E.

    Yes, it is pretty (pointless)…

    Yes, this blog format is just like the original, only the columns are backwards. Personally, I hate right-gutter info columns. Not quite as much as the full screen eye-strain white that you just changed back from, so it is technically an improvement, but I do find the left-gutter info column more natural.

  68. Anonymous says:

    Looks nice! A definately improvement.. although it’d be cool to see what other ones you guys came up with!

  69. Anonymous says:

    Looks great!

  70. Anonymous says:

    chloe you are NERD !!

  71. Anonymous says:

    Cool – a burning logo, man!

  72. Anonymous says:

    It’s nice ๐Ÿ™‚

    I’ve made an MSN Display Picture out of it, combined with the Longhorn Bliss background. I’ve e-mailed the IE-team about it, they can publish it if they like it.

  73. Anonymous says:

    Xepal, Do you REALLY think that developers capable of making standards changes to the browser are "wasting time" fiddling with photoshop and coming up with new icons? No. They have graphic designers that do that. Nobody who could be adding standards support is "wasting time" with Icons. Or are you suggesting that graphics people should be coding, rather than doing what they are there for?

  74. Anonymous says:

    Come on, it’s just a logo. Who cares that the edges of the letter are darker or a specific font is used??? I’d rather have 99% of the time spent on the logo devoted to making the actual software secure and stable. If you really believe the "gold ring…brings in new energy" you’ve been hanging out in Marketing too long. Have you ever heard anyone outside of a focus group say something as absurd and pretentious as, "You know, I didn’t think much of this product, but that gold ring on the logo really brings in new energy. I think I will buy it after all." Give me a break.

  75. Anonymous says:

    Mystere, some people are stuck all day in a basement. They don’t still don’t know that in the real world, different people have different talents.

  76. Anonymous says:

    so simple. ๐Ÿ™‚

  77. Anonymous says:


  78. Anonymous says:

    I would have thought that it should be a vector based graphic – XAML or the standard SVG

  79. Anonymous says:

    What does the 16×16 look like? Any change of a peek?

  80. Anonymous says:

    While I realise this is totally subjective, my opinion: ewww

  81. Anonymous says:

    i dont like IE…

  82. Anonymous says:

    I am a pen.

  83. Anonymous says:

    What about take some time to do another good thin like being w3c compliant???


  84. Anonymous says:

    Icons are created by Graphic Designers

    W3C compatibility is made by Programmers

    two different kinds of people (employment).

  85. Anonymous says:

    Just curious: Is there any way to read this blog WITHOUT having to read the stupid comments from all the pathetic whiners out there?

  86. Anonymous says:

    It’s nice to see that Microsoft and I enjoy a shared love of Frutiger. Granted, I’ve never loved it enough to pay a chop shop to make a clone of it for me, but I do love it nonetheless.

    Too bad to hear you guys decided against actually designing a logo for IE7. I suppose you can take comfort in knowing that you have the last remaining "logo with a swoosh" from 1995.

  87. Anonymous says:

    "Do you REALLY think that developers capable of making standards changes to the browser are "wasting time" fiddling with photoshop and coming up with new icons? No."

    No, but I think Microsoft’s graphic designers are obviously wasting their time.

  88. Anonymous says:

    For further readings I would suggest:

    The interesting thing is that this new logo represents waffles singularly in correspondence with the internet browsary matrices in four dimensional space.

  89. Anonymous says:

    I think it’s like the IE 5 logo.

  90. Anonymous says:

    Zardoz, CareyT, Doug Wright, Peter, and Bob Andrew – It apparently escaped your attention that this post came from the people who worked on the logo. Other posts in this blog come from people assigned to work on bugs, security, and so on. Those people ARE working on the issues you cite, and if you had bothered to read the other posts in this blog, you’d have seen that.

    Regarding the letter spacing, the font appears to be Trebuchet MS bold, and it does look like the kerning was adjusted by hand; type the same words in Notepad with that font and they’ll line up differently. There’s still something about it that looks out of whack, though. I’d run it by the typography experts.

  91. Anonymous says:

    Very nice.

    (Ignore the idiots who don’t realize that different people in companies have different jobs, and some of them are, in fact, graphic designers whose job it is to do just this.)

  92. Anonymous says:

    The new Windows Internet Explorer 7 logo has been unveiled by the IE team.

    I like it. But, then again, I like simple, professional and sleek. So, it fits well. Thoughts?

    Via Todd Bishop….

  93. Anonymous says:

    Looks like an icon for a mac to me.

  94. Anonymous says:

    Looks great.

    Was it created with Adobe Photoshop or Microsoft Acrylic? ๐Ÿ™‚

  95. Anonymous says:

    I am sorry guys, but what is so nice on this logo? Personally I think there is nothing new except bad placed name โ€œWindowsโ€ which indicates that IE7 is only for Win platform ๏Œ Well, nothing special unfortunately, MS should start learn more from its competitors. Especially regarding functionalities!



  96. X.Static says:

    Shouldn’t it be "Vista Internet Explorer"?

  97. Anonymous says:

    to do list:

    logo => done

    software => to be done

    Looks like the marketing team is faster than the IT department at microsoft :p

  98. Anonymous says:

    mjb – What part of my comment makes you think that I think that coders are the same as graphics designers?

  99. Anonymous says:

    it looks like a firefox icon

  100. Anonymous says:

    well the golden ring gives it a bit of cheap feeling to me and i find the dark edges ugly , not very refreshing in my opinion.

  101. Anonymous says:

    New IE 7 icon and logo

    is so cool!!!

    We hope like it .

  102. Anonymous says:

    The icons are somewhat more appealing, visually anyway. I like the colour sceme and the shine to it. how ever. How much of it can you see back in the end result? Will the icon not be small in Iexplorer itself? Or is it more focused on the desktop link? The registered trademark signs are a bit annoying though. Three (R)’s?

    The seven is a bit bare though. I would have suggested making that one over as well. It’s sad to see the same icon returning but it’s also a very familiar trademark i suppose.

    Personally i am still into Firefox. I’m curious to see if 7 can sway me. Good luck with programming, develoupment, marketing and designing the icons for Vista.

    ps. It’s too easy to flame and even easier to flame the bad persons. Kindly lay off designers who obviously are not programmers?

  103. Anonymous says:

    Looks cool.

    I like it.

  104. Anonymous says:

    If the new icon is included in the latest beta available for download, it looks horrible on the XP QuickLaunch toolbar.

  105. Anonymous says:

    What I think is funniest is all you people who think that a bunch of pretentious bitching by random internet folks will sway a few competent graphic designers and the committee that gave this design the go-ahead.

  106. andrec says:

    Something that bothers me though is that the graphic actually is made on a Macintosh ๐Ÿ™‚

  107. Anonymous says:

    Font is bad. Logo – boring. Learn from opera

  108. Anonymous says:

    Will the internal icons (options screen, status bar, etc) be refreshed as well? They all look so outdated (such as those on the General and Content tabs, for example).

  109. Anonymous says:

    888 code services

  110. Anonymous says:

    Am I the only one to notice it became "Windows Internet Explorer" and no more "Microsoft Internet Explorer" ?

  111. Anonymous says:

    Well done: an outdated aqua-like logo for an (already) outdated browser…

  112. Anonymous says:

    So your graphic designers raided the EOL’d IE 5 for Mac icon set and added a yellow ring and a number seven. Good job. Glad to see originality playing out in Redmond for a change.


    In all seriousness, that logo needs to be put out of its misery. With IE 7 and Vista your browser should try to make a distinction between itself and those that were previously horrible… unless this release doesn’t hit the marks posted on this blog.

  113. Anonymous says:

    Looks great! But not as good as the FireFox logo.

    Hint hint.

    Fix your program not your logo.

  114. Anonymous says:

    Why not just call it Windows Explorer? It’s integrated with the other Windows Explorer anyways, lol.

  115. Anonymous says:

    I can’t believe they used the old, older, eldest design element there is when it comes to logos:

    The infamous "Swoosh".

    There have numerous articles, essays and probably books been written about the "Swoosh" and how many gazillion times this element has been used in logo designs and why not to use it anymore.

    There was a time when the Swoosh (in IE7’s case it’s the "golden planetary ring") could be spotted as a design element in almost every new logo that was introduced – around the globe.

    Especially during the hightime of the internet bubble (before the burst) all these fashionable, VC-funded startups thought it was a clever idea to use a swoosh whenever they wished to appear "techno" and " worldwide operating".

    Now, apparently the bubble burst did not stop numerous companies to still incorporate the Swoosh as a part of their visual identity, despite the negative connection and image it had with all the internet and "global" hype.

    To make a long story short, (dinner is waiting) i somehow could understand when a company that does their logo themselves and have no money to pay a designer would come up with the "unique" idea of a Swoosh for their logo….but Microsoft ?!

    Like, they can’t spare some cash for research and hiring an up to date designer ?

    But then again, as a logo should always resemble the companies core values, maybe that’s exactly what it does….?



    Logo designer

  116. Anonymous says:

    I’m glad you guys have made this readable with Firefox … because that’s all I’ll ever use. You want me to consider IE again after hundreds of security holes and flaws, based on some cute logo? Get real. I’d rather switch to Mac OSX than use IE again … lucky for me all my financial institutions have now made their web sites fully finctional with Firefox … I’m not looking back!

  117. Anonymous says:

    the 7 kinda sticks out…

  118. Anonymous says:

    umm 2 years working on it and this what u come up with? a yellow banana and un-needed gradient. Good job.

  119. Anonymous says:

    Pray tell, what is a "more modern" look? It my be a bit more fancy because of the use of different effects but I don’t know what "more modern" means.

  120. Anonymous says:

    I like a few things about it and hate a few things about it.


    1. it has more then 1 color, this makes it stand out abit more from the prev versions.

    What i would have done is changed the e abit aswell, you know that lower case e that looks abit like its hand written and normal

  121. Anonymous says:

    Leyendo Netadblog me entero que los de MIcrosoft Se han quebrado la cabeza redise&#241;ando el logo de su Internet Explorer. M&#225;s que una nueva imagen, solo hicieron cambios menores, un borde m&#225;s oscuro y un efecto aqua muy usado…

  122. Anonymous says:

    Can’t say I like the shading of the e any more. It’s too dark, especially at the top. The black edges do not help it either; I could stand the black edges if the blue was lighter and more energetic, but instead it looks dark and foreboding.

    Also, I really don’t like the simplification of the comet; The way it originally cut the blue e was a great design element and gave the use of the swoosh at least a little credence.

    It seems very much that it’s an update for the sake of having gradient effects and an OS X-like appearance, rather than actually adding anything meaningful.

  123. Anonymous says:

    "We liked the gold ring too"


    My precIEoussssss

  124. Anonymous says:

    It’s so cool that the logo was made using "Adobe Photoshop CS Macintosh" (EXIF)!

  125. Anonymous says:


  126. Anonymous says:

    It looks very very nice.

    Seems somewhat futuristic to me.

    Rounding and shading beautifull.

  127. Anonymous says:

    hey whats the deal with the yellow ring? it doesnt go behind the e! just sort of runs out before it? and the yellow gradient bit doesnt look like its as shadow or motion blur? not sure what its supposed to be but it doesnt line up with the main ring!

  128. Anonymous says:

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  129. Anonymous says:

    when you compare this new direction to the old icon it seems like this one is a half-baked concept on the way to the old one – not a progression.

    the old one was an elegant solution – a simple symbol which could be reporduced easily in a single colour without need for ridiculous effects , glows and gradients.. in my opinion this is a backwards step…

    on a positive note the simplicity of the type is refresshing.

  130. Anonymous says:

    I like it personally, yes I agree it is a little dark in places, but then again I couldn’t do a better job (and I bet the majority of the complaining people couldn’t either) so all in all I think it’s an improvement.

    Those people complaining, maybe you should spend more time doing whatever your jobs are than complaining about people not doing their jobs? Especially since as people have said, graphic designers are paid to design graphics…

  131. Anonymous says:

    in response to your message DJ – i AM a graphic designer. i AM paid to design graphics. which i must add is entirely irrelevant to myself (or anyone else for that matter) having a personal opinion and calling out what is in reality a backwards step.

    i am not claiming that my skills are in any way superior to the designer/s who may have worked on the new mark (not really a new mark as such but a reworking of the current mark) – however sometimes when you are so entrenched in a project it is hard to step back and take a subjective look at the work you are producing – which is one of the reasons why feedback is a VERY important part of the design process.

    bah.. who really cares what mark they go with anyway.. they lost the race years ago.. you know what they say about dead horses..

  132. Anonymous says:

    I hope that IE7 will be free light on the system… All the time, IE has have been pain-in-the-ass!! So, please people, do the right thing in the right way!!

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