Fake person brand


I am not sure how I feel about this. Pick a few things that kind of suck in an ironic sort of way, and call it brand? Please, I don’t want to hear from a bunch of guys named Fred. Many fine, fine people names would suck as brands. Anyway, the brand name is wrong, the font is wrong. Does that make it so right? There is something good going on there. I am trying to decide if it’s actually the design of the product that overcomes all this brand weirdness (although Ikea pretty much took the novelty out of Scandinavian design). Or if it’s all working together; if the product is about simplicity and all the brand elements were created to support it (which leads me to this: the business cards are just wrong-wrong). Or if it was just like “This is weird. Let’s try it.” I guess my opinion here is similar to my opinion about TV commercials. It doesn’t matter if the commercial is annoying. Do you remember it and does it lead to increased sales?

Then again, it may not matter. I’m not Australian.

Comments (2)

  1. jtenos says:

    I think you're spot on regarding commercials, and that does fit here.  There are so many products and services out there that you may not use every day, but when you need one, the first name that jumps into your brain is the one that's the most memorable, good or bad.

    I've never needed a lawyer, but if I ever do, then the ones with the stupid phone number jingles are the ones I'll think of.  If I needed a food processor, I'd probably get a Magic Bullet because of the stupid infomercial.  And if this thing gets some media attention for being weird, then I'm sure it will be the first company people think of in Australia when they think trendy furniture.

  2. HeatherLeigh says:

    Ahhh, the phone numbers. I grew up with "588-two three hundred"