Differentiating is like Voodoo

Loves me some VooDoo Doughnut. The maple bacon bar was a highlight of a Portland holiday weekend that was otherwise highlighty. So yeah. Maple bacon.

Ooh, and like marketing goodness. Instead of being incrementally this or that (mini cupcakes, whole wheat, 20% bigger), VooDoo is just different. I was planning on impaling my donut anyway but it's much more fun when my donut has a face.

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