Wait. No, no, that's not chicken.
This may be the most vile thing I have seen on TV (I mean, other than American Idol). One one hand, there's getting peoples' attention. On the other, there's not understanding the difference between a rat and rat poison, sending a confusing message and not leaving a lasting impression of what the point was in the first place. Anyhoo, this was too weird not to post. So now I apologize.