Love this: periodic table of marketing

branding elements
Built by the Kolbrener Branding Agency

Love the idea, love the colors. I see something like this and wonder “how can I use it for recruiting?”. Simple: it’s a keyword list of marketing terms that recruiters can use to find prospect. And it’s a keyword list of marketing terms that job seekers can use on their resumes. One of the challenges recruiting for marketing is that that the taxonomy can be rather loose; there are a number of terms one can use to describe a certain activity. Whereas, in the tech space, C++ is C++. Anyway, this is a good tool for defining a common taxonomy, or at least a popular taxonomy, for resume building.

Plus, it’s pretty.

Comments (6)

  1. Wine-Oh says:

    I think it would be very easy to use for marketing. As a fellow web marketer/PM , this table is a good tool to use to ensure you are up to speed on all the latest terms and trends. Helps with buzzwords too for the resume and lingo 🙂

  2. I really love your chart!  I’m always tweaking my resume, and I have a website, so marketing really means a lot to me.

    Also, my wife is a chemist, I’m sure it will give her a chuckle.

  3. Ashish Shukla says:

    hey, i have been reading urre blogs for over 4 months now, this is my 1st post, im applying to Microsoft India, delhi, im about to complete my Masters in Advertising and Marketing management, what accourding to you sould i go for in MS?/ the best suited dept,?? plz help thanx

  4. HeatherLeigh says:

    Wine-Oh, makes sense

    Dave, your wife may wonder why marketers have to make everything so difficult 🙂

    Ashish, that is a decision that you have to make. I don’t know you so you’ll have to decide that for yourself! Good luck though!

  5. Steve says:

    Maybe I’ve been living in my office too long, but this is one of the most creative things I’ve seen in a while.

    Wow, I’d use these folks because they had the creativity to come up with it.

  6. HeatherLeigh says:

    I know, right? They even e-mailed me and thanked me for posting it. Subtle geniuses 🙂

    And just to prove that we share mucho DNA with monkeys, the pretty colors were a big part of what attracted my atttention. But the Kolbrener folks already probably knew that.