Search often and tell your friends

MSN recently launched an initiative in cooperation with the UN High Commissioner on Refugees, supporting, a group that raises money for education and sports programs for refugees. Here's the press release.  

Through March 31, 2007, you can run MSN searches on the Click4theCause site. For each search, Microsoft will contribute to Search often and tell your friends.

I like this kind of campaign that not only gives to those in need but has a connection back to the business. The way I see it, MSN can run a marketing campaign to get people to try MSN Search and that marketing campaign will cost big money. The alternative is to do something like this. People still end up trying MSN Search but the money goes to a great organization. I'm not against giving without some kind of return, but I like the creativity in taking what would normally be a business expense and flipping it to benefit refugees instead of advertising agencies (not that I have anything against advertising agencies). I imagine shareholders would also approve from both a personal gratification standpoint as well as a business standpoint.

Comments (4)

  1. ED says:

    Hay Saw You in 2000 Bloggers, Can you post to my site and please include yourself, because I want you in the top 150.

    Think American Idol meets Survivor with The Apprentice. Who gets voted off the island? Thumbs Up or Thumbs Down? Hired or fired? Do you Digg it? Use reality tv groundrules, and VOTE!

    Hotel @nyware is paying the 2000 bloggers off in social currency. This is an open source call out there to vet out the 2000 to Hotel @nyware’s new Z list of 150.

    2000 Bloggers-Idol meets Survivor with Apprentice: Vote some off the island!

    The @List Blogroll(It’s like a Z list, only different)

  2. HeatherLeigh says:

    I have no idea what you are asking me to do. Is this link baiting? I don’t want to vote anyone off. Everyone should just blog on.

  3. WOW, I am jealous of the incredibly on topic response you got from Captain I Can’t Make Up My Mind About A Reality Show.

  4. Tim says:

    I agree (and not just with Bethany) – it’s a great idea. MSN is going to promote anyway, why not do it while doing something good. I’ll promote you it on my blog, why the heck not?

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