I'm finally understood...

here. It might seem ironic (well counter-productive, really) that someone from match.com is telling you all this but keep in mind that match.com makes it's money from single people. Once you get married, you aren't their target market anymore. So they have a vested interest in keeping you single (and looking..online...on match.com). A precarious (and exhausting) state for a customer and hard to achieve for the company (talk about the importance of return business) but it allows them to market the virtues of marriage and single-hood...very carefully. I guess it's all about marketing the positive.