I’m finally understood…

here. It might seem ironic (well counter-productive, really) that someone from match.com is telling you all this but keep in mind that match.com makes it’s money from single people. Once you get married, you aren’t their target market anymore. So they have a vested interest in keeping you single (and looking..online…on match.com). A precarious (and exhausting) state for a customer and hard to achieve for the company (talk about the importance of return business) but it allows them to market the virtues of marriage and single-hood…very carefully. I guess it’s all about marketing the positive.



Comments (8)

  1. Phillip says:

    Who would want to marry you?

  2. The article might also be reassuring to some of those in the demographic described. Quote:

    "The bottom line is, there are so many mature unmarried folks, male and female, that going solo doesn’t feel like a lonely proposition any more."


    "Stay single, enjoy yourself and keep using match.com. *Everyone* is doing it!"

  3. HeatherLeigh says:

    Phillip-someone who has better things to do than troll blogs and leave nasty comments. Having a bad day?

    Cornelius-interesting that you point that out. I was in NYC solo and it was fine. One area I’m still struggling with is eating alone at a nice restaurant (I’m OK with the casual ones where I can bring a book or magazine). Everything else I did, I was totally comfy doing on my own.

    Now I have to say that I am not using match.com but I do know people who have met their spouses on match.com and I think that is great.

  4. I’ve used Yahoo Dating and met someone there who became  a very good friend (though not more than that). Society as such has certainly become a lot more single-friendly, though I’m guessing women are still judged by different standards than men in many places. Which is rediculous of course – more single women make for a more interesting world in my book 😉

  5. Oh yeah, Phillip should move to a country where he can legally marry himself. At least I don’t see any other takers around here…

  6. Wine-Oh says:

    Bitter, party of one, your table is ready (for Philip)

  7. HeatherLeigh says:

    Trust me, he won’t come back. He just wanted to drop a hate bomb.

  8. HeatherLeigh says:

    Trust me, he won’t come back. He just wanted to drop a hate bomb.