If Willy Wonka Made Coffee


Folgers goes viral


I wonder what sound those yellow creatures make when you step on them. Just curious.


via Carson

Comments (2)

  1. Cute.  I still wouldn’t drink Folgers.  I watched the commercial  though and that’s quite an accomplishment since I got a Tivo.

  2. HeatherLeigh says:

    Scott-I agree with you. If I had to fathom a guess, I’d say that the intent of this viral ad is to reposition their brand, versus to sell coffee. It would be a pretty extreme caffeine emergency for me to drink Folgers, thought their brand just got a little bit cooler to me. Baby steps, I think.

    Look at me talking like a marketer.