If you get invited to a Nordstrom "Private Shopping Event", you should definitely go!

Last night, I accompanied my step-mother to Nordstrom's "Private Shopping Event". If any of you are wondering how bad my shopping issues are, you should know that Lynne was the invitation owner, not me! Last year, Nordstrom did a shopping event for Microsoft employees (with a chocolate fountain...I kid you not), but that one was really more geared around kids stuff (taking pictures with Santa, um, the chocolate fountain which I actually saw little fingers dipping into...gross). The event last night was different and I'd say an ingenious way to get people to spend money. Also, I must be an easy target.

Nordstrom closed off the store from the mall. The event was invite only. At 7:00 champagne was served and it kept flowing the whole time (let's just say I got my fill...servers were wandering around with bottles). Let's just say that impulse buying is a little more palatable when you've got a bubbly little champagne buzz going on. Hand-passed appetizery stuff. Free shipping on purchases (no need for me...I bought for myself). Extra Nordstrom points (which basically net out to 10% credit back on purchases). Great musicians playing jazzy holiday music (not the annoying kind...wait, is that just me?)

Anyway, if you've never had someone bring you a fresh glass of champagne in the dressing room (trust me, it helps you get over the bad lighting), you are missing out.

Let's just say I splurged a little. It was pretty awesome. I have to wonder how much Nordstrom makes on an event like that. I spent plenty and I couldn't have had THAT much champagne (OK, I did wake up a little parched this morning). Great marketing tool!

Comments (13)

  1. Russ says:

    Attended a similiar event at Saks last year.

    Imagine an event like that where you shopped with your potential candidates.

  2. HeatherLeigh says:

    We actually have networking events like that. Technically, the candidates are shopping for a position at Microsoft and the sales people are the recruiters and hiring managers and we do provide refreshments. Not that different, I guess.

  3. Valerie Stiller says:

    I have now attended two of these functions this season(Brooks Bros and MAC cosmetics). What a great way to use your database and market to your customers! And the shrimp and wine don’t hurt either, though I was a little nervous about getting cocktail sauce on the cashmere.

    I wonder if these stores do any back-end analysis to see if the customers who attend give them more business after the event? Or if its just a one-night thing?

  4. seamless customer service says:

    i work at nordstrom, and would have to say that the meer fact that people think it is a nice place to work, is a good marketing tactic

    upper management at nordstrom is like a bunch of over paid

    undereducated pompus assholes with hardly any reliable industry knowladge, running around like chickens with their heads cut off.

  5. David Anderson says:

    I’ve worked for this disrepectful organization and know by by attending the "private shopping event" the management and staff view you as a sucker.  They ply you with cheap champagne and tiny hors d’ oeuvres and hope you will buy their used floor merchandise which has all been returned at least once.  Nordstrom should be labeled a re-sale shop.

  6. HeatherLeigh says:

    Oh, now that is ridiculous. I would assume that the champagne is cheap…that is a given. But I don’t buy into the idea that the merchandise is used.

    Given that people have an option to shop elsewhere, I think it’s a pretty smart marketing activity. Many customers would like to have the opportunity to be such suckers.

    Sheesh, what did they do to you?

  7. TCP says:

    Seriously, the comment from David is unwarranted. As a Nordstrom salesperson myself, I can say that, despite Nordstrom’s liberal return policy,  the used merchandise does NOT go back on the salesfloor. OF COURSE managers and salepeople hope to SELL during private shopping events. It does NOT mean that they view customers as suckers. How many re-sale shops pamper their customers, provide any refreshment at all, or even provide such a high level of knowledgeable SERVICE?

  8. Kristina says:

    ‘seamless customer service’ says the "…upper management at nordstrom is like a bunch of over paid undereducated pompus assholes" but I would guess that at least management knows how to spell ‘mere.’  Go back to school, quit whining, and perhaps you will join the ranks of upper management one day.

  9. HeatherLeigh says:

    Wow, I have to admit that I am surprised that a post on Nordstrom has elicited so much anger. Deep breaths people!

  10. Amymaybe says:

    Nordstrom NEVER ever sells used clothing. That’s absurd. I love the upper management – the only way they CAN be upper management is if they’re put their time in on the floor and worked up into mgmt positions.

  11. betty says:

    I love Nordstroms… nothing can be said that would stop me from going there.  Everything about that place makes me happy.  Their sales people make me happy.  The poor perfume guy that got smell every single perfume with me last time made me happy.  The lady at the lancome counter that doesn’t get pissed when my little person cannot contain herself and shoves her little index finger in the lipgloss display.

    I never end up going to the Private Shopping Events.  There always around a time I’ve already spent too much.  

  12. HeatherLeigh says:

    Yeah, I am thinking of going to the Jo Malone counter and spending my Nordstrom Dollars

  13. Cassy says:

    Sounds like fun. I have to go next time. I must say I like Nordstrom events but truly heart Lord & Taylor events. Best part is there a good finds in their sale racks plus coupon discounts. And to round it all out drinks and apps. when they have events.  

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