Mistakes in blogging…

I've noticed lately that many new bloggers can't wait to announce the creation of their blog(s). I'm sure part of it is excitement from joining the ranks of "bloggers" (eventually, you get over it) and part a desire to drive traffic. It's also not a good idea. Consider the fact that it is the content itself that will drive viewers to your blog. Nobody will visit to stare at your pretty blank blog. So best to have a good amount of content out there before publicizing it. I've shared that feedback with some folks who have contacted me to announce their new blog (with a reminder for them to ping me back in a couple months when they have some good content up). But it's something that I still see on a pretty wide-spread basis. Until you have some content, all you are really announcing is your intention to blog, which is considerably less engaging than actually doing it.

Comments (7)

  1. Haidong Ji says:

    Good point Heather. I love your blogs, by the way. Keep up the great work.

    Do you consider 30 or so posts sufficient for a formal debut;)?

  2. HeatherLeigh says:

    Yeap, that should be enough.

  3. Jim Durbin says:

    Ah, the announcement of the new blog post. An old fave.

    Then there’s the:

    1) I’ve been writing for my readers, and am trying to get back to what i started this blog for.

    2) The sorry I haven’t posted much, I’ve been slammed blog.

    3) The, has it been three months since I blogged – so much has happened.

    4) The Time to quit blogging because it’s so draining – followed by the

    5) I’m back, and just couldn’t keep myself away

    6) The traffic analysis post over the last six months has gone up

    Most of these are social blogger specific – but you recognize them. All part of getting growed up.

  4. HeatherLeigh says:

    Jim-that sounds like the non-committal blogger lifecycle.

  5. Paul says:

    As anyone who does one of these things knows, a blog that is about more than teen music and suicide posts, a rant about the latest guy that dumped you, or just stream of consciousness angst is a serious commitment. No one starts one thinking that they won’t keep it up regularly and have tons of things to say that they only need to devote 10 or 15 minutes a day to.

    The problem is, I’d like to be able to devote 10 or 15 minutes a day to sex, or enjoying more time with my kids, or photography, or backing up my data, or whatever. And in truth, it turns out not to be 10 or 15 minutes, even for a simple post (assuming you have something interesting or useful to say). Heck, I could spend 10 minutes just adding my 2 cents here.

    What is so impressive to me about good blogs (like this one) is that the author can keep it up with lots of good stuff, and never seems to lack for ideas or tire of it. Admittedly, this is part of what Heather is paid to do, but it still stands out in contrast to the majority of corporate and personal blogs that suck.

    In the interest of full disclosure, I have committed a few of the sins described, but I really mean it when I say that I intend to get back at it and make a commitment to regular updates. (Does that qualify as a pre-announcement or a re-announcement?)

    Oh yeah, I also have some swampland in Florida to sell . . .

  6. HeatherLeigh says:

    Paul, you are right. Most new bloggers have good intentions and the mental search for blog fodder can be tough. I have trouble with it myself. I think the key would be for people to get into a rhythm with their blogging before the publicize it. You know, they should make sure it’s something they can commit to for a while. Mostly, they should understand that to be a good blogger, you pretty much need to spend most of your blogging time reading others’ blogs; in order to have something interesting to say.

    Having said that, I admit that there’s some angst that comes with posting something that I am not sure meets my normal relevant/interesting filter (it’s all an experiment with topics anyway). The fact that people come on here and post comments and even compliment me really helps ; )

  7. Martin Eyles says:

    Well with me I started with the intention of not blogging – I just wanted to post a comment on someone elses blog, and to prevent spam they made you be a blogger member.

    In the end I ended up making a couple of post, and then got addicted. Still, I think people would probably say I make loads of these mistakes – mainly because it is just about what I’m up to, rather than stuff other people would find interesting. My comments on other blogs are generally more interesting than my own blog.


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