Love/Hate Brand Scores


From Jennifer at “What’s Your Brand Mantra“:   she created a passion index based on the search results returned from “I hate <brand?>”. Not scientific. She admits she’s just procrastinating.

I don’t agree with the sentiment that any PR is good PR. On the flip side, big successful companies become big targets. Competitive markets, where to love one product you must not like it’s competitor, create a lot of this. And anyone who devotes a lot of time to hating someone or something…they need to find a hobby.

Not sure how you measure the perception of the well-educated consumer (not talking about degrees, talking about how educated they are on the companies and products) but I’m sure some market researcher somewhere knows. But then, good marketing has to hit the whole market, not just the people who take the time to learn. The bigger you get, I guess the bigger and more complex your marketing challenge..and the bigger the rewards.

Comments (6)

  1. my hobby is hating things. next please….

  2. Anonymous says:

    Frank calls it a parlor game…; ) Who is bringing the cocktails?

  3. The Vun says:

    but this hate isnt just because a company is "big" or even monopolizing a market – look at google!

    In contrast, MS is a *very* hated company, because of its policy (precieved or real) of not caring for the customer, not adhering to standards and reputation for making crappy products (a very subjective thing).

    MS could improve this image by improving prodcuts that the average joe uses in his evryday life – mainly IE and Windows. IE especially looks like a dinosaur with its security holes and lack of features, especially in front of spiffy upstarts like firefox.

    MS has a HUGE image problem and needs to work on it.

  4. Heather says:

    Great..you sound like someone who wants to help..send me your resume ; )

  5. Nathan says:

    I can’t believe American Eagle or Abercrombie and Fitch isn’t on there.

  6. The Vun says:

    Now that you mention it.. I actually have a screening interview for internship as an SDET, scheduled with Microsoft for march 18 🙂