A former co-worker contacted me today and asked me how I blogged so much while recruiting, doing analysis, etc., etc (hey, HK). Interesting question and I’ve been wondering the same thing about a lot of other bloggers. For me, my job has changed (more details on that later as they get ironed out) to include more broad strategies, programs and analysis. That doesn’t mean I’ll never talk to candidates…my programs are still about reaching out to people who are interested in working here and people who soon will be ; ) So, the time consuming internet search, cold-calling and phone screens aren’t really on my plate right now (and they kind of haven’t been for a while). So more time for blogging and shopping…um, I mean blogging.
The blogging I do doesn’t take much time. My friend Ann asked me last night how I come up with the snark for my Apprentice recaps. I felt a little weird telling her that it takes no time at all because I pretty much just type out the snarky dialog that happens in my head (oh yeah, and I edit out some of it too, for public consumption…per my mother’s wishes, I’m sure). I’m jotting down blog ideas here and there as they come up. It gives me something to do while I pretend to listen to people (OK, I am totally kidding…there’s that snark, see?). Actually, listening to people helps me come up with topics. And fielding questions (mad props to those of you who have sent questions…did you see that? I said “mad props”…whee!) helps a lot too.
So one aspect of blogging that I have seen become the blob that ate New York (and/or your productivity) is this crazy increase (invention, really) of blog conferences…corporate blogging conferences and the like. I always felt like blogging was so grassroots. Don’t blogging conferences defeat the purpose? Are they a bunch of bloggers explaining to corporate marketing departments why they should blog? And then the corporate marketing people get all concerned and call legal because they are worried that people at their company might blog <goodness gracious…they might even have conversations in public!>? And then nobody ends up blogging because legal says no? Then the company decides to come up with a fake blog so it looks like a blog but they can control the message> Like that french fry blog or the pepsigirl blog (I refuse to link…just…can’t…do it). Makes me glad I am here where I can blog at will, with the powers that be giving us the ability to do this and be real.
Anyway, my real question about the blogger conferences is this: if blogs are conversations, why do we need people to tell us how? Is there something I am missing? I’ve really enjoyed our conversations…am I the only one? Is it about learning to increase your web traffic (how inorganic)? Or is it just about helping people understand the medium? Is it a bunch of hype? Where’s the beef? Has anyone out there attended one of these conferences and want to share? I just have no idea what goes on at these events! I’d be really interested in knowing if there are any big take-aways for bloggers at these conferences. Or if conference organizers are trying to capitalize on the trend-du-jour (because honestly, I keep hearing that Ugg boots are out, but I still I still love mine and an ugly-but-comfortable-footwear conference might clear some things up for me). You know I would hate for anyone to call me “trendy” (blogs and Uggs…ugh)…but I think the hype will die down a bit when people get over a new medium exposing itself. And people realize that blogging is a tactic and not a strategy. It’s cool, but does blogging have to consume your life? It doesn’t mine. I must be doing it wrong.