If you are thinking of looking at job boards…look now


I’m not one for watching Money Ball…oops, I mean the Superbowl. Although the commercials can be good for some fun water cooler talk. Never thought I would use my Tivo to fast forward through the game to the commercials, but that is what I will be doing. Yeah, I’ll probably still have a Bud Light in hand though (I hear you micro brew people grumbling already…I’m from the midwest….we drink Bud Light!).

Typically, the major job boards advertise at the Superbowl. What a great opportunity for them. They get a huge chunk of the American population who, watching over-paid athletes (oops, I did it again..sorry), start thinking about their own lives, whether their new years resolution is still in-tact and what they can do to make it big. There’s something energizing about the competition of a big time game, too. Couple that with some artificial cheese food product, onion dip, corn chips and a few cold ones…these viewers are prime targets for job board advertising.

So in the recruiting industry (if you could call it an industry…function…whatever), we know all this and every year come to expect the flurry of activity leading up to the Superbowl. Typically what an employer will do is make sure their jobs are posted on the major boards (monster, hotjobs, careerbuilder and dice are the big ones that come to mind). And because job search results are ranked with the newest on top…some of these companies will wait until the last minute to post their jobs.

As a job seeker, you should expect a ton of (candidate) traffic on these sites right after the SB. If you aren’t a pro football fan, you might consider searching the jobs during the game. Keep in mind that the increase in site traffic will most certainly lead to an increase an applies for each job. So nothing wrong with you, as a potential candidate, getting there first. Or even setting up some job agents to track the new jobs being entered.

Just some food for thought to go with your onion dip.

 

Comments (10)

  1. Mark Tookey says:

    Wow, what great information. It would never have crossed my mind that the Superbowl had this impact. I think I know what I’ll be doing while the game is on (I’m a Brit, so we usually skip the "big event" anyhow)…

    Can’t let the Bud Light go without comment! Come on Heather, you know you wan’t to drink a real beer, maybe even a good old-fashioned English ale…..

  2. Heather says:

    Mark, last time I drank an English Ale, I was hung over for 2 days. And the time before that, my mom laughed at me while we had to pull the car over so I could purge myself of a couple of black and tans. No thanks on the English Ale. I have learned my lesson!

  3. Mark Tookey says:

    Now, now, now… One should never let a few bad experiences put you off. Sounds to me like more practice is needed…

    Mark

  4. Charlie Phelps says:

    I am from the Midwest. I despise Bud Lite.

  5. Mom says:

    Oh! NO! I forgot about that!

    Seems like 5 years or so since I reminded you about that one.

    Thanks for re-loading my memory!

    Oh the poor cabbie.

    Mom

  6. Shiggy says:

    I sat on the couch and watch the football game. Woops. Rolling Rock, anyone?

  7. Heather says:

    Oh, now I do love Roling Rock. When I first moved back to Chicago from LA (pre-Microsoft days). I lived across the street from a rstaurant with outdoor seating where you could order a bucket of rolling rocks (in bottles, not actually in the bucket in liquid form). Good stuff

  8. Nathan says:

    Golf and Rolling Rock. Good times.

  9. The Suggestion Kitty says … Listen to Heather, and if you are thinking of looking at job boards … look now . Meow! gretchen…