I’m not one for watching Money Ball…oops, I mean the Superbowl. Although the commercials can be good for some fun water cooler talk. Never thought I would use my Tivo to fast forward through the game to the commercials, but that is what I will be doing. Yeah, I’ll probably still have a Bud Light in hand though (I hear you micro brew people grumbling already…I’m from the midwest….we drink Bud Light!).
Typically, the major job boards advertise at the Superbowl. What a great opportunity for them. They get a huge chunk of the American population who, watching over-paid athletes (oops, I did it again..sorry), start thinking about their own lives, whether their new years resolution is still in-tact and what they can do to make it big. There’s something energizing about the competition of a big time game, too. Couple that with some artificial cheese food product, onion dip, corn chips and a few cold ones…these viewers are prime targets for job board advertising.
So in the recruiting industry (if you could call it an industry…function…whatever), we know all this and every year come to expect the flurry of activity leading up to the Superbowl. Typically what an employer will do is make sure their jobs are posted on the major boards (monster, hotjobs, careerbuilder and dice are the big ones that come to mind). And because job search results are ranked with the newest on top…some of these companies will wait until the last minute to post their jobs.
As a job seeker, you should expect a ton of (candidate) traffic on these sites right after the SB. If you aren’t a pro football fan, you might consider searching the jobs during the game. Keep in mind that the increase in site traffic will most certainly lead to an increase an applies for each job. So nothing wrong with you, as a potential candidate, getting there first. Or even setting up some job agents to track the new jobs being entered.
Just some food for thought to go with your onion dip.