Blogging = revenue generation? I don't think so

Hmmm, this eWeek article shows that some people still aren't quite getting blogging. It is not journalism and it's not a revenue generation strategy in and of itself (well, except for companies offering blogging tools and services). Blogs are vehicles for communication that support other strategies. Are we surprised that people aren't making money off their blogs? I think not. Now everybody please send me $5 so I can feed my dog (OK, just kidding, please don't).