Blogging = revenue generation? I don’t think so

Hmmm, this eWeek article shows that some people still aren’t quite getting blogging. It is not journalism and it’s not a revenue generation strategy in and of itself (well, except for companies offering blogging tools and services). Blogs are vehicles for communication that support other strategies. Are we surprised that people aren’t making money off their blogs? I think not. Now everybody please send me $5 so I can feed my dog (OK, just kidding, please don’t).

Comments (8)

  1. Then again why not??

    Not sure how you can derive a direct stream of income. But a blog is a good way to stream information. In my case i am a computer graphic book author. So i can post articles and my thoughts on topics relating to this subject. The blog increases my exposure and thus should increase my sales in the long run.

    Well at least that’s the hope!! 🙂

  2. As a consultant, my blog doesn’t get me clients, but to use your national sport as a metaphor, it gets me to second & third base a lot faster. It’s up to other methods of business development (F2F networking, referrals, speaking engagements) to get the initial hit.

  3. Ok, I know that blogging and social networking sites (Ryze, Friendster) are different, I view them as within the same category. People enter social nets and, for the most part, enter into dialog within the various communities. Having said that, none of these tools (SN’s or blogging) will <a href="">make money on their own</a>. Not real money, anyway. <P>

    I read somwhere that the top 5 blogs pull down maybe a couple thousand a month from advertising. That’s it. There are a handful of blog aggregators out there, all of which deal in pennies and are only read by their members. Not sustainable. <P>

    What bothers me are the tech illiterate who don’t know the technology and who don’t do their homework who then blindly assume this is the next big technology push. For communication, yes, but not for what they are thinking. Blogging, and SN’s for that matter, will make money when they are integrated into desktop solutions that provide a variety of communication solutions. But then again, at that point the technology will be ubiquitous, and you won’t be able to define exact dollar value for blogging on its own.<P>

    ok, I’m rambling. The topic just gives me an itch…

  4. Heather says:

    Why not? BecAuse it doesn’t have the functionality of a eCommerce tool. Because Blogs are not "official" websites of corporations. Because their intent is to be informal. As several of you have pointed out, they facilitate networking.

    Once a blog has a big advertising presence, I hesitate to classify it as a blog anyway…I just think of it as a really cheap web site. The lines are getting blurred. We should just let blogs be blogs without having to turn every cool new technical thing into the next big "IT".

  5. I can’t offer much to this conversation other than to point out that my favorite weblogs are the ones that offer interesting information and perspective on the topics I am interested in and those where I can tell the author is passionate about as well.

    From the few weblogs I have stumbled upon that have had a very evident "BUY ME" aura, everything seemed very fake and impersonal. As a result, I very rarely returned.

    For that matter, I generally feel the same about the people I do business with in that I would rather buy from someone I know is passionate and can have a genuine relationship with than someone who is just out the make the sale. I assume I am not alone in that regard…

    Great discussion topic – thanks!

  6. Heather says:

    Great points Amanda. As a recruiter, I always enjoy working with candidates that seem passionate about what they do versus desperately searching for work, so I think this can be applied to a lot of different scenarios. People want to be engaged in a way that adds value to their lives and work. They don’t want to be engaged in a way that solely benefits the other person (who wants to feel taken advatnage of?). The key is creating a win/win scenario. It’s sad how rare it is for people to think about what it’s like to be on the receiving end of their communication whether it’s verbal, via blog, in e-mail, or via other media.

  7. Interesting to look back when two years ago people think that blog do not make money.

    Well you are proven wrong. Blog does make money as mony bloggers had proven.

  8. HeatherLeigh says:

    Not this blog….of course the link to the article is gone, so two years after the fact, it’s a little hard for me to argue the point I was trying to make in the context of the article.