ilovebees.com...hacked server, conspiracy or fantastic Halo 2 Marketing?

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You decide...

Here's some background: https://ilovebees.blogspot.com/

And here is the site: https://www.ilovebees.com

Here's discussion about it in the Bungie forums: https://www.bungie.net/Forums/posts.aspx?postID=364518&viewreplies=true&postRepeater1-p=1

Here's where you can see the trailer (the link is at second 43..read above and you'll know what I am talking about). Kind blurry but you can see the link change: https://entertainment.msn.com/movies/article.aspx?news=164795

Not sure if Bungie did this or XBox. But excellent marketing if you ask me! Way to go whomever you are!