When you spend more time talking about blogging than actually blogging?

Some of my fellow Microsoft corporate bloggers have gone a bit dark. Robert Scoble, Lenn Pryor, come back! I suspect that are doing work on Channel 9, among other things. And I know that they are spending time talking to people about blogging (like Robert did with me). Is there irony in this? Are they spending more time talking about blogging than blogging?

I'm noticing the same thing going on for me on a smaller scale, but I'm not as well-known of a blogger as either of these two gentlemen. I think people expect more frequency because they look forward to the posts. I'm sur it's happening with some other people too.