Social Networking and Recruiting...the tools don't match the hype

Good article on Workforce.com about social networking and recruiting, titled “The Money Is Pouring In, but Social Technology Has Yet to Match the Hype“. I still find it very interesting that it's taking the industry a while to come to it's conclusion about these tools. Is that because the staffing industry leaders aren't the ones recruiting day-to-day? They see the hype, but maybe don't experience the tools first hand.