I think about marketing too much…



I think about everything too much (no, I really do), especially marketing. If I had to think of a word to describe myself, it would be “analyzer” (not strong and outspoken as one of my co-workers recommends).


My commute to and from work is pretty short but I have whole drives home where I am so deep in thought about something, that I don’t remember which route I’ve taken (and don’t you Microsofties wish you knew the route so you could avoid it?). And it’s usually not some issue of significance that gets me going. It’s something small.


So here’s an example. Do you ever go into a public wash room and notice that there are 2 separate soap dispensers next to a single sink? Obviously, one was installed with the washroom and was inferior enough that an additional dispenser was added (but, the first was not taken away because it would leave a hole in the wall or counter). It makes me wonder what the problem was with the first one or if soap dispenser technology has changed so significantly over time that the customer really required the newer dispenser. So I’ve found myself mentally developing a business plan for soap dispensing “systems” for newly constructed bathrooms that take advantage of the newer technology while not requiring an intrusive wall or counter top mount. OK. I should probably also tell you that I was in the Entrepreneur Program in college…so I have a bit of an excuse. I’m starting to think I should be using these thoughts for case study questions.


I’m sure some of you go off into weird thoughts like this too right (could you just tell me that you do so I feel better?)? I could be in the most non-work-focused location and be analyzing customer value propositions. I go to a local coffee shop (not Starbucks) and have given deep and serious thought to why I stand in line here versus getting a McLatte via drive through (My decision: having the baristas be so nice to me first thing in the morning starts my day off well…it’s the part of their product that I am willing to go out of my way for). Actually I do a lot of that serious thinking while I am in line. For any locals, I go to Victors in Redmond, and if you haven’t been yet, you should.


So you will all bear with me if I go off on some tangents about deep marketing thoughts I have developed while having my hair cut or my oil changed, right? You marketing pros out there are all doing the same thing…admit it.

Comments (13)

  1. Chris Boaz says:

    Hey Heather,

    No, your not alone on this one. Every time I visit a place, I am always of thinking of ways it could be improved. I used to voice these opionions to my company present at the time, but they just started to think I was crazy and needed to get out more (which I probably should). So now, instead of telling them that wireless would work really well, or if they actually used the 2nd, 3rd, or 4th drive through windows things would go a little faster, I keep them to my self now.

    Actually, I think about everything way to much. I can suck the fun out of pretty much anything if I really wanted to :) I have come to accept it as a way of life (bad or good)

    Chris

  2. Ugh. I have such a wandering mind. One day I might be figuring out how to rob a bank (see idiot robbers, your mind wanders). Another I might have a business plan for low-cost housing, or be working on structural details for bridges.

    My mind wanders to the weirdest things, and such a small percentage of it makes it’s way out (though blogging helps) that I wonder how much I’ve forgotten, and how many millions I’ve missed out on 😉

    Chris: every find your friends smacking you for over-analyzing movies? If you see Taking Lives… The arms-through-bed scene. Totally implausible, says me. Ouch, says me as I get slapped. Good times.

  3. Chris Boaz says:

    Oh, All the time! I have friends that won’t go to movies with me anymore. Not only do I point out every techy toy, but how impossible some things would actually be!

    Although, now that my wife works for Cingular, I know how it feels to be on the other side. I could really care less, what kind of phone Tom Cruise is using and when its going to be available in the states. But, wait that might actually be information I would want, crap.. See there I go, even on the blog I am thinking to much :)

  4. Andrew says:

    More power to you. The world needs people who think too much. Far too often thoughtless action is mistaken for progress.

  5. Constantly thinking of ways to improve marketing, by way of analysis of what other businesses are doing or not doing, is a positive activity. By always putting everything we see to the reality and test, we can improve our own businesses and marketing activities.

    The old adage "if it ain’t broke, don’t fix it" may have some merit, but it is not universally a truism in the modern world. Even as things are going well in the present, market conditions are changing around us.

    We have to be preparing for new marketing ideas, even as our current ideas are being successful. What is working now the won’t work forever. Improvements to existing ideas can always be made.

    Marketing can indeed become almost a way of life. For successful marketers, it has to be that way.

  6. >> It makes me wonder what the problem was with the first one or if soap dispenser technology has changed so significantly over time that the customer really required the newer dispenser.

    You are right. You do think about things too much. :)

  7. Okay, I admit it. I’m exactly the same way. Jeesh!

  8. You are not alone- I am the same way in some respects.

    I think when testing software or daily use of how things could be improved. I keep a running notepad full of ideas. Not to mention also I think about what other services can be added to a product to make it more user friendly and productive.

    The web has alot of untapped resoucres- :) Remember the Web used to be a jumble of resources that could only be accesed through knowing the exact URL (Address) then someone created a search engine….then when we thought that would be enough….along came Google with its Idea- "Lets Cache bits and pieces and web Pages so that they will be fast loading so that it is like a preview without having to actually goto the site"….also the side benifits of this is what if servers crash it can also help the sites regain lost data bits… So it is a neverending process since the web is in a constant state of change and growth.

  9. some guy says:

    O well what do you do, wouldn’t life be boring otherwise!

  10. For the past couple years, Josh has urged me to read Now, Discover Your Strengths by Marcus Buckingham and Donald Clifton. He read this book, as well as its predecessor, First, Break All the Rules , soon after becoming an SDET Lead and felt both helped

  11. For the past couple years, Josh has urged me to read Now, Discover Your Strengths by Marcus Buckingham and Donald Clifton. He read this book, as well as its predecessor, First, Break All the Rules , soon after becoming an SDET Lead and felt both helped