In his article “Professionals, Publishing for the Public”, David Weinberger says “I don't know that companies have figured out what the role of the outward-facing blogger is. It's too new.” Hmmm, David, we should talk. Not that we have it all figured out, but companies are doing it. Not a lot of them though.
He also talks about “an alternative method in which somebody -- an identifiable, real human being -- speaks in her own voice about what she cares about, and gathers a collection of people internally and externally who also care about it. That is great marketing.”
Well, David, I am that real human being. Yes, I am a Corporate Blogger (if you would have called me that a couple years ago, I might have been insulted but what the heck, today I am on the cutting edge of “great marketing”).