I am..a Corporate Blogger

In his article “Professionals, Publishing for the Public”, David Weinberger says “I don’t know that companies have figured out what the role of the outward-facing blogger is. It’s too new.” Hmmm, David, we should talk. Not that we have it all figured out, but companies are doing it. Not a lot of them though.

He also talks about “an alternative method in which somebody — an identifiable, real human being — speaks in her own voice about what she cares about, and gathers a collection of people internally and externally who also care about it. That is great marketing.”

Well, David, I am that real human being. Yes, I am a Corporate Blogger (if you would have called me that a couple years ago, I might have been insulted but what the heck, today I am on the cutting edge of “great marketing”).

Comments (2)

  1. Anonymous says:

    Korby Parnell, fellow Corporate Blogger

  2. john Cass says:

    Hi Heather,

    I’ve been thinking a lot about the value of corporate blogging, and I’ve made up a survey on the subject. Would you be kind enough to take my survey?


    Several people at Macromedia answered the survey, I’d be interested in getting some Microsoft bloggers opinions.