Portal (pôr’tl, pōr’-) n.
A doorway, entrance, or gate, especially one that is large and imposing.
An entrance or a means of entrance: the local library, a portal of knowledge.
A website considered as an entry point to other websites, often by being or providing access to a search engine.
It’s true! A website or portal is your healthcare organization’s new front door. A hospital or clinic website is no longer a “nice to have”. It is a “have to have”. And it isn’t enough for your organization’s website to offer brochure-ware about your facility and service lines. A portal is now the hospital’s or clinic’s transactional nervous center for patients, staff, business partners, and community members.
This month, as part of my House Calls for Healthcare Professionals series of articles, audio-casts and videos, we are offering a new article on portals. In “Your Portal Is Your New Front Door”, you’ll find out why having a contemporary portal is so essential to your organization’s future. You learn about best practices from hospitals and healthcare systems that position cutting edge, web services at the core of their business strategy. You’ll discover how portal solutions are helping people both inside and outside the organization find and maintain the information they need, communicate, collaborate, transact business, and care for patients.
A portal is indeed your new front door. Does it reflect well on your organization? Are you making the most of your investment? What kinds of web services do your patients and clinicians expect from your portal? And, how does your portal connect you to the larger world of health and healthcare? Read the article for insights on all of this and more.
Bill Crounse, MD Senior Director, Worldwide Health Microsoft Corporation