Experimentation Platform team published a new paper

Microsoft’s Experimentation Platform team, which includes developers in Dublin, recently published a paper in Data Mining and Knowledge Discovery.  The paper, titled “Controlled experiments on the web:survey and practical guide”, discusses how Microsoft uses controlled experiments to allow end users to guide the development of features. Summary: http://exp-platform.com/hippo_long.aspx Full text (PDF): http://www.springerlink.com/content/r28m75k77u145115/fulltext.pdf

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Mary Jo Foley talks about the Experimentation Platform (ExP)

On April 16th, Mary Jo Foley published an article called “Microsoft looks to make product planning more science than art” where she talks about the technology, the opportunity and interviews Ronny Kohavi, the General Manager of ExP.  The article goes into the history of the team and the project at Microsoft.  A big part of…

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The data center next door…

This week, Microsoft executive Debra Chrapaty visited our site in Dublin. We got a chance to sit with her and get her feedback on the great work we’re doing for adCenter and Windows Live Mobile. However, Debra’s main purpose for visiting Dublin was not for our group (although we do like to think that J)….

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