New adCenter "path visualization" featured

Jonathan, a PM on our adCenter, recently wrote a blog post for the adCenter Community blog about the new “path visualization” feature in adCenter Analytics (see below for a picture). The full post can be read here: http://adcentercommunity.com/blogs/analytics/archive/2008/09/18/Understanding-Visitor-Behavior-_2D00_-The-adCenter-Analytics-Path-Report.aspx

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Experimentation Platform team published a new paper

Microsoft’s Experimentation Platform team, which includes developers in Dublin, recently published a paper in Data Mining and Knowledge Discovery.  The paper, titled “Controlled experiments on the web:survey and practical guide”, discusses how Microsoft uses controlled experiments to allow end users to guide the development of features. Summary: http://exp-platform.com/hippo_long.aspx Full text (PDF): http://www.springerlink.com/content/r28m75k77u145115/fulltext.pdf

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