This is very interesting as the trend as platform exclusivity is pretty much becoming a first party only sort of thing. During the last generation of consoles, many of the platforms (publishers) were able to lock in exclusivity for a period of time or indefinately for certain titles, with this generation we're seeing fewer releases limited to a single platform with the exception of first party titles like Gears of War, Kameo, and Project Gotham on the 360 or Zelda on the Wii.
From the Press Release:
SEGA ANNOUNCES VIRTUA FIGHTER 5 FOR XBOX 360
Premiere Fighting Game Franchise Makes First Appearance on Microsoft's Next Generation Videogame Console
STOCKHOLM, SWEDEN (December 21, 2006) - SEGA of America, Inc. and SEGA Europe Ltd. today announced that the highly anticipated arcade fighting game, Virtua Fighter™ 5, will make its way onto the Xbox 360™ video game and entertainment system. Virtua Fighter™ 5 is scheduled for release on Xbox 360™ in North America and in Europe during late summer 2007. The game will also be available for the PLAYSTATION®3 computer entertainment system on February 20th, 2007 in North America and will be available in Europe simultaneously with the system's launch in March 2007.
"Those people lucky enough to have already played Virtua Fighter™ 5 will know that it's laid the foundations to become the clear benchmark for fighting games on all next generation consoles", said Matt Woodley, Creative Director, SEGA Publishing Europe Ltd. "Bringing Virtua Fighter™ 5 to the Xbox 360™ offers us a platform with power to handle the astonishing visuals, the complex and varied fighting styles of all the customisable characters and will undoubtedly put Virtua Fighter™ 5 into the hands of a gaming audience craving for a highly polished and credible fighting game."
Virtua Fighter™ 5 features beautifully detailed stages from around the world where players face off in fast-moving martial arts battles against one of 17 characters. Two lively new characters join the elite group of fighters, adding two new unique fighting styles for players to try and master. With more skill and strategy than ever before, players are also given the opportunity to learn and employ the new "Offensive Move" technique to take down their opponents from different angles, adding a new dimension to the game and something for both new and old fans to master. Virtua Fighter™ 5 also includes the ability to customise characters by selecting from four base costumes and a wide range of unlockable accessories and earnable items. As players win more tournaments they will not only earn costumes and accessories, but also prizes and in-game money that will allow them to buy items from the in-game shop.
"The Virtua Fighter™ series from SEGA has one of the most prestigious histories in video games," said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft. "It's a franchise that has grown an army of loyal fans both in arcades and on consoles worldwide, and is consistently rated extremely high by the media. Fighting game fans have been hungry for Virtua Fighter™ 5 and we can now proudly deliver this game with SEGA to Xbox 360 gamers around the world."
Developed by the highly renowned Tokyo based development team, AM R&D Development No.2, Virtua Fighter™ 5 for the Xbox 360™ will be available across Europe and North America during late summer 2007.
** Update **
GameDaily Biz caught onto this.