Jobs: "you have to buy a new iPod at least once a year"


Wow, in an interview with NBC's Brian Williams at the opening of Apple's new store in New York City, Steve Jobs suggested that Apple's media player customers subscribe to their hardware with annual purchases.  I hate to be cynical but I really don't want to have to buy a new media player each year to be able to have a good experience.  I wonder how long Apple has taken on this philosophy and which other products they have are the same.  Perhaps I'm just jaded (or biased) because my 3G iPod battery died after about a year.  Well, at least there  are good alternatives out there.


Interestingly enough, at the same gala unveiling, a few people got stuck in Jobs' glass elevator.


Comments (2)
  1. Dean Harding says:

    Actually, he said:

    "[I]f you always want the latest and greatest, then you have to buy a new iPod at least once a year."

    Which is kind of a given, really. He’s not saying that you HAVE to buy a new one every year and he’s certainly not suggesting any sort of "subscription" he’s just saying that they’re coming out with newer and (seemingly) better iPod’s every year, so if you want to be on the cutting edge all the time, then you’ve got to buy them every year.

    Mind you, my Creative Zen has served me well for about 3 years so far, and I’ve not had to buy a new battery yet.

Comments are closed.

Skip to main content