Application Marketplaces and the Money Trail

This paper describes the forces behind long tail software economics and the architecture of application marketplaces. In addition, the paper also explains the different roles and benefits of application marketplaces to ISVs, hosters, VARs and enterprises. Enjoy.


Going After the Long Tail? Think Channel as a Service (CaaS)

Charles Fitzgerald recently posted an article on the elusive long tail market. The article mentioned some interesting stats on Salesforce’s top-heaviness – a small number of enterprise customers account for more than 40% of their user base. Which begs the question, if the long tail is why software vendors are rushing to embrace SaaS, where…