Excerpt from New York Times Article:
Tracking the Olympics Audience Across the NBC Media Universe
The exhaustive coverage of the Summer Olympics from Beijing next month — 3,600 hours on television and online — presents NBC Universal with a problem: how to give advertisers a portrait of viewership on seven networks, the Internet (both computers and cellphones) and video-on-demand downloads.
http://www.nbcolympics.com/ full of Silverlight goodness!
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