Lessons from the AMP Innovation and Thought Leadership Festival


Today I got to speak to a room full of AMP folks (what would be the collective noun - host? gaggle troop?) at the AMP Innovation and Thought Leadership Festival.

The event was held at the iconic AMP Building in Sydney, which was built in 1962 and was the first skyscraper in Australia.

The topic was "To blog or not to blog; that is the corporate question…? " and I told my story about blogging at Microsoft.

One thing I did for this presentation was to demonstrate the power of blogs when it comes to search.

Check out these two screen shots

AMP Innovation & Thought Leadership Festival

amplive2806 

 

AMP Innovation & Thought Leadership Festival

ampgoog2806

What do you notice? 

Yup, I have the top entries for "AMP Innovation & Thought Leadership Festival". LOLZ.

So, for the folks who came along. I hope you enjoyed the presentation.

I know that at least of the attendees is a blogger - Hi Jade !!

My presentation is attached

AMP.ppt

Comments (6)
  1. Thanks again for a great talk mate, it’s good to hear refreshing yet down to earth views on corporate blogging.

    Cheers,

    Damian D

  2. Ryan T says:

    Thanks for the great presentation, Frank. I was one of those AMP folks in the gaggle, and I found your session fun, interesting and informative. In particular, I enjoyed your insight into why you would want to blog, beyond the traditional reason of just keeping track of your thoughts and activities. Cheers!

  3. frankarr says:

    hi ryan

    im glad u liked the presentation.

    i hope it inspired u to start a blog

  4. Anonymous says:

    Last week I was in Texas , facilitating a workshop on Evangelism Excellence. It was an internal audience

  5. Anonymous says:

    Last week I was in Texas , facilitating a workshop on Evangelism Excellence. It was an internal audience

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