Hello if you were a Search Engine Room attendee

** Slides Finally Available

Speaker badge for search engine romm

G'day to all of you who are visiting as a result of the Search Engine Room conference.

My panel session seemed to go well.  I will take credit to having inspired one person at least - Search Engine Room aka searchengineroom.

Big shoutout to my fellow panelists - Andrew Pascoe and Lee Odden, as well as to Martin Kelly for a terrific event.

It was really nice to finally meet Andrew Pascoe. As I said in my presentation, I have been reading his blog - Under The Rotunda - for ages and it is always good to meet the person behind the url.

I will pop my slides online in the next few days, but as a teaser - this was the outline

  • Search Engine Room 2007 : Blog Marketing and Optimisation
  • Why am I here?
  • Really – What am I doing here?
  • Blogs + Search = Visits
    • A case study on how blogging can work for a major corporate such as Microsoft.
  • Where do they come from ?
  • What are they looking for?
  • The Long Tail of Content!
  • What’s so great about blogs?
  • Trackbacks are good
  • Final Word
  • https://blogs.msdn.com/frankarr
  • Get Started?

I also want to again acknowledge Hugh Macleod for his fantastic cartoons which featured prominently. Thanks Hugh!

For those who asked my t-shirt is from ThinkGeek

Finally, have a look at my speaker badge and see if you notice something weird!

Technorati tags: Search Engine Room 2007, SER2007, Frank Arrigo

Search Engine Room.ppt