NYT: Viewers Fast-Forwarding Past Ads? Not Always


Excerpt from New York Times Article:

Viewers Fast-Forwarding Past Ads? Not Always
http://www.nytimes.com/2007/02/16/business/16commercials.html

People with digital video recorders like TiVo never watch commercials, right?



MY COMMENT:
hmmm – only when we forget

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