Today, I was interviewed by Freya Purnell, who edits a publication called Consumer Directions for SOCAP Australia, the Society of Consumer Affairs Professionals. Freya is doing a story on blogging - how consumers can use blogs to complain about companies, products and services, and on the other side of the coin, how companies can use blogging proactively to communicate and engage with their customers.
SOCAP Australia - The Network for Consumer Professionals
SOCAP Australia is a not-for-profit association for professionals who are in some way responsible for creating and maintaining customer loyalty.
SOCAP Australia was established in 1991. Membership is open to all professionals who are in some way responsible for creating and maintaining customer loyalty.
Our current membership profile includes operational personnel, management and policy makers in the private and public sectors and across all industries who share a vision of building sustainable relationships with consumers based on trust, fairness and transparency.
SOCAP brings together senior executives, practitioners, regulators and educational institutions from specialisations across consumer affairs, customer service, customer relationship management, inbound call centres, market research, information systems integration, sales and marketing, database management, new business development, compliance and operations.
I can see how blogging could be a good thing for SOCAP members.
But what is Consumer Directions? Is is a magazine? A journal? More poking around on the website reveals:
It is SOCAP's e-mail newsletter packed with all the latest on customer issues including the latest CRM trends, management issues, emerging technologies, data analysis and application, compliance and self-regulation, SOCAP events and much more.
Looking forward to seeing the article. I wonder if it will be online for non members ? and if it isn't online, should I complain?