What's my Conversational Index
Mitch points us to an
article about a new metric which is known as "The
Conversational Index". It works something like this, Add up you posts,
divide by the sum of comments plus trackbacks (posts/comments+trackbacks).
As
the article tells us - "A CI of < 1.0 tells you your prospective
customers are not just passively listening to you, but care enough about what
you say to say something back. A CI of say >4.0 means you need a major change
in direction because no one is interested in what you say enough to comment or
post about it."
So, I did the maths and it looks like this
Posts | 723 |
Coments | 991 |
Trackbacks | 746 |
CI | 0.416235 |
I guess that's a healthy value. What's your CI?
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