Next month we’re loading the Microsoft Education team, and a big pile of equipment, into an appropriate vehicle* and setting off on a road trip – heading out to five capital cities across the country to meet up with our Microsoft education partners and resellers. And here’s your invitation to book yourself, and your colleagues from sales and marketing, a place to spend the day with us in Adelaide, Brisbane, Melbourne, Perth** and Sydney.
The Microsoft Education Partner Summits in Australia are an opportunity to get deep insight into the changing dynamics of the schools, TAFE and universities sectors from the Microsoft Education team. With the schools market moving rapidly towards a devolved marketplace, and increasing numbers of institutions implementing a Bring Your Own Device (BYOD) strategy, the traditional business models of many of our education partners, and of Microsoft, is challenged by new market dynamics.
Education is increasingly a competitive and critical market for Microsoft and our partners, with key organisations seeing the long term value of winning the institution and seeding their brand through these schools to reach teachers, students and parents. The combination of the consumerisation of IT, technology adoption at younger ages, the accelerating desire for 1:1 computing and BYOD are requiring education institutions to take more innovative approaches to learning, in and outside the classroom.
The agenda is specifically focused on meeting the needs of sales and marketing personnel who want the most effective sales messages and strategies to win in a transformed marketplace. With traditional revenue streams being disrupted by increasingly fragmented decision making, the Education Partner Summit in Australia will focus on ensuring that you walk away with the information you need to develop an effective and profitable strategy to grow your business, with practical sales resources, and understanding how you can leverage your Microsoft relationship and the resources of the Microsoft Education business to sell alongside you.
The day will benefit sales and marketing teams dealing with schools, TAFEs and universities. Additionally, the seminar will provide valuable insight to product marketing and development teams who are looking to identify new profitable product and service opportunities within the education sector.
The aim is to ensure that our partners can compete effectively, and tell a differentiated story that appeals across the different levels of decision makers within education institutions.
The day runs from 9AM to 3:30PM, and we’ve structured the agenda so that you could have some colleagues attend only part of the day (for example, for the more technically mind we’ll have a great session in the afternoon to look at Windows 8 app development for education).
Where are the Microsoft Education Partner Summits?
We’re going to be touching down in the south first, and then heading progressively up the country (although I thought at first that this list had been sorted from bottom to top, but then I realised it’s not quite right).
To book yourself in for any of the events, just click on the link below:
10th Oct – Melbourne
15th Oct – Adelaide
22nd Oct – Perth
29th Oct – Sydney
1st Nov – Brisbane
The event is open to Microsoft Authorised Education Resellers (AERs), resellers of our OEM device partners, Independent Software Developers, any organisation with a registration on Microsoft Partner Network, or another organisation which resells, recommends, develops on, or supports Microsoft technology in education.
I’m looking forward to seeing you next month. If you’ve got any questions, then either drop me an email, or ask a question in the Comments box below.
* Okay, I may have to concede that ‘appropriate vehicle’ is going to mean row 37 on a domestic flight!
** Personally, I’m also excited about making my first ever visit to Perth, so I’m hoping the weather’s going to be bright and sunny for me.