The Microsoft Business Solutions (MBS) led FY14 Dynamic Business campaign is an industry centric campaign and features execution packages for five key industries (Financial Services, Manufacturing, Service Industries, Public Sector and Retail) targeted to specific industry based BDM and ITDMs.
The campaign also includes marketing and sales materials for ERP Volume and our key product launches for FY14 including CRM Orion, NAV Sicily, and the AX 2012 Feature Pack.
The key customer conversation occurs at the CIO, CFO, CMO and VP of sales level and highlights the opportunity to combine Microsoft Dynamics, Office, and SQL to address multiple business challenges using familiar technologies.
In FY14, the focus will be on solution selling (versus product) and compete messaging will be embedded into the execution packages. The Dynamic Business campaign features sales and marketing materials designed to accelerate sales pipeline activity, demand generation and help drive pipeline.
For more information and to access the campaign resources, please visit PartnerSource.