The Microsoft Dynamics ERP volume team has created new guidance to aid with your efforts to transform your current marketing into an always on digital marketing machine.
The nature of marketing has changed. Buyers are searching online for solutions and going further through the sales process on their own. Build a repeatable marketing engine to increase your discoverability, improve lead conversion, and shorten your sales cycle. Find out how you can build a lean, mean marketing machine.
The Digital Marketing Playbook: Guide to Inbound Marketing for Microsoft Dynamics Partners is your one-stop guide – including links to supporting resources and training–to build an inbound marketing program that supports your volume business transformation. Use this guide to:
- Define and target your market
- Build a content engine
- Attract visitors to your website
- Convert visitors into prospects
- Nurture prospects as they move through the stages of the buying cycle