A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.
As a small business, Microsoft partner Ask Distribution has always relied on the web to drive sales. Making its solutions and services discoverable and getting qualified leads, however, has been a challenge until the company began taking advantage of the Microsoft Dynamics Marketplace. Says Gideon Ellis, CEO of Ask Distribution, “Compared to our old strategy of search engine optimization and paid keyword search with Google, the Microsoft Dynamics Marketplace provides us with much better qualified leads and more of them—as many as six per day versus three with Google.”
Reflecting on the move to the marketplace, Ellis goes on to note, “The Microsoft Dynamics Marketplace has been very successful for us—it’s where we get most of our business and it allows us to compete against even the big players out there.”
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