PowerObjects Builds New Sales Channel with the Microsoft Dynamics Marketplace

A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.

After hearing about the Microsoft Dynamics Marketplace, an online lead generation tool that helps partners showcase and sell their best add-ons for Microsoft Dynamics, PowerObjects was quick to join. Says Jim Sheehan, COO and Partner at PowerObjects, “Customers and partners alike were always approaching us to use our add-ons, but as a VAR, we didn’t have the resources or sales channel needed to effectively deliver. After the Microsoft Dynamics Marketplace launched, however, we had a solution. It provided a place we could market our add-ons. And, we didn’t have to build out a sales channel, which let us continue to focus the efforts of our team on our consulting and implementation services.”

By using the Microsoft Dynamics Marketplace, PowerObjects aims to earn U.S.$50,000 in monthly, recurring revenue and sees even its smaller sales leading to larger business. “What we have found with the Microsoft Dynamics Marketplace is that even our small $1 to $2 sales can lead to 100-seat to 1,000-seat deployments of Microsoft Dynamics CRM,” says Sheehan.

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