A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.
In building its business, German Microsoft partner itara has committed to a marketing strategy that relies extensively on making the best possible use of the Microsoft Dynamics Marketplace. More than 70 percent of itara’s prospective customers find out about the company’s solution, CRM-Project, through its Microsoft Dynamics Marketplace listing. CRM-Project, the 4th module for Microsoft Dynamics CRM, extends the solution’s sales, marketing, and customer service capabilities with richly featured project management functionality. Currently, the solution has the top ranking on the U.S. and several other country sites. After reviewing the Microsoft Dynamics Marketplace listing with a thorough overview of the solution, customers and Microsoft Dynamics partners interested in building a business relationship predicated on CRM-Project can visit the CRM-Project site to learn more, download a trial version of the solution, or purchase it.
Managing Director Bernd Lachner says, “The Microsoft Dynamics Marketplace is the most cost-effective marketing channel we have. Our marketing team dedicates the equivalent of one full-time employee’s time to managing the listings on the Microsoft Dynamics Marketplace sites, and the payback on that is simply enormous. Since April 2011, we’ve gone from an average of 2 inquiries a day to 10 or more.” Reviews and ratings are critical in the Microsoft Dynamics Marketplace strategy to support CRM-Project. Lachner explains, “A key element of that is our consistent, successful engagement with our partners and customers. We ask all of our customers and partners to review and rate our solution as soon as they have had a chance to test the solution or have signed a contract with us.” In addition, itara is meticulous in managing details of the solution listing. The company’s marketing writers ensure search engine optimization for all languages the listing and the solution site appear in.
CRM-Project is Certified for Microsoft Dynamics. “For customers, certification of the solution means it is credible and sound,” says Lachner. “Without certification, we would not see anywhere near the level of response we are experiencing today. The certification also helps us to achieve good visibility with the Microsoft field and potential business partners.”
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