Last month our Marketing Monarch web seminar series focused on the Fundamentals of Inbound Marketing. This month will shift our attention to… yeah, you guessed it, outbound marketing!
Please join Barbara Pfeiffer from Nurture Institute as she covers the following topics.
Part 1 – Tuesday, January 10, 2012 at 11:00AM PT
We’ll review outbound marketing as a strategy and the keys to success. We’ll then drill down into the do’s and don’ts (and pros and cons) of outbound tactics including direct mail (and dimensional mail), email and telesales.
Part 2 – Tuesday, January 17, 2012 at 11:00AM PT
We’ll continue our drill down on outbound marketing tactics with a focus on nurture marketing (for prospects and customers); referral marketing and community marketing.
Part 3 – Tuesday, January 24, 2012 at 11:00AM PT
In our final webinar in the fundamentals series, we’ll focus on tactics, templates and ideas for building a powerful marketing plan. We’ll look at different models – inbound, outbound and integrated, as well as different budgeting options
Register for the 3-part web seminar series through the Partner Learning Center.