Kati Unplugged: ERP Cloud Trends at Directions 2011

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A Blog Series for Microsoft Dynamics Partners by Kati Hvidtfeldt, US Microsoft Dynamics ERP Cloud Lead.

Kati color 2004The Directions 2011 event in Orlando earlier this month offered the Microsoft Dynamics ERP Cloud team opportunities to connect with Microsoft Dynamics NAV business partners and gain both a closer and broader perspective on the business. The team noticed a marked shift in partners’ interest in cloud solutions, and a more positive outlook on the business in general. In this first blog in the Kati Unplugged series, we’ll get a view from the field from Dan Youngers, Microsoft Dynamics ERP Cloud Champion, West Region.


At Directions this year we witnessed a 180-degree shift in partners’ attitudes about incorporating cloud solutions into their businesses. In 2010 many of the partners at Directions weren’t considering the cloud delivery model in their business plans. This year Microsoft Dynamics hosting partners are seeing a substantial uptick in interest from the Microsoft Dynamics NAV partner channel looking at incorporating cloud solutions into their offerings.

This change in mindset is a result of several factors:

  • Nearly all ERP vendors are now offering a cloud solution or are messaging around the cloud.
  • Competitors not already offering cloud solutions are bringing the cloud discussion to the table and beginning to think about how they will bring cloud solutions to market.
  • The Directions event featured more than 10 cloud breakout sessions, and these sessions were among the most attended.
  • Partners are beginning to see the writing on the wall: If they are not seriously thinking about transitioning to the cloud, in just a year or two they will be behind other Microsoft Dynamics channel partners and it will be harder to catch up.

The bottom line: It’s time for partners to get moving and figure out how to incorporate cloud solutions into their business plans. Visit the Microsoft Dynamics Countdown to the Cloud page on PartnerSource for more information.

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