I hold the partner playbook concept pretty close to my chest having launched the original award-winning Microsoft Dynamics Partner Playbook back in 2006. Since then, the playbook morphed into separate ERP and CRM editions as well as a guide specific to ISV’s.
The Microsoft Dynamics ISV Playbook is intended as a resource for you to use as you explore becoming an independent software vendor (ISV) for Microsoft Dynamics. It is also intended as a roadmap for new ISVs as you begin your partnership with Microsoft Dynamics to help you understand the decision points you will encounter as you build your solution, certify it and market it throughout the Microsoft ecosystem. Lastly this document can be used as a resource if you are already a Microsoft Dynamics partner and are considering creating functionality to address vertical market needs.
Microsoft Dynamics ISV Playbook
The ISV Playbook provides U.S. partners a single source guide with information and links to the most current tools and resources available for Microsoft Dynamics product developers.
Microsoft Dynamics technologies help fuel productivity and empower businesses to succeed. You can develop long term relationships with customers and help increase profitability by using these resources to deliver comprehensive business-management solutions to your customers—faster than ever.
As an ISV, Microsoft Dynamics offers [to you]:
ISV Opportunity: Microsoft® products offer expansive business opportunities for ISVs by providing superior value to customers, helping them to maximize their IT investment and streamline processes across all areas of their business.
Extensive Partner Ecosystem: Microsoft is deeply committed to a channel-driven strategy. Microsoft Dynamics is committed to selling through a channel-engaged model. This is demonstrated by the competitive partner business model Microsoft offers, as well as the extensive support provided through resources and tools that help partners offset investments and drive strong business results.
Leading Innovation: Microsoft’s proven commitment towards continually improving its products and becoming the leader in new markets makes Microsoft Dynamics a better platform to build software solutions on for a competitive advantage.
Best of Breed Solutions: Microsoft Dynamics enables ISVs to utilize its advanced base functionality (e.g. multi-currency GL, analytics, database, cube generation, multi-language ) to build next generation solutions to retain your installed bases of customers and generate new revenue streams.
Visit PartnerSource for more information regarding how the guide is organized, and to download the September 2011 Edition of the Microsoft Dynamics ISV Playbook.