Microsoft Dynamics CRM Sales and Service Productivity Campaign

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Our Microsoft Dynamics CRM Product Marketing Team has recently launched a robust set of resources as part of a new campaign to enable a wide variety of ways to go to market and drive demand and revenue for Microsoft Dynamics CRM.

The Sales and Service Productivity campaign provides partners with sales and marketing tools to generate awareness, customer demand and Microsoft Dynamics CRM Online trials, utilizing the Microsoft Dynamics CRM brand creative. This campaign articulates Microsoft’s vision for increasing sales productivity and improving customer service throughout the enterprise and delivers a compelling business case for competing directly with Google/Salesforce.com and Oracle and targets EPG and Corporate Accounts.

Campaign goals:

  • Achieve CRM revenue, seats and promote Microsoft Dynamics CRM Online 30-day free trials
  • Drive the Microsoft stack—Microsoft Dynamics CRM + Office 365 + Cloud Services (SaaS)
  • Drive CRM attach to renewing EA agreements
  • Increase focus on integrating BDM and ITDM marketing to improve the conversation footprint in customer accounts

Get started by downloading the campaign execution guide on PartnerSource.

--Kevin