Grow Revenue with Existing Customers and Business Value with New Ones

  • Article

We all know the standard theories behind the high cost of losing a customer. Such as, it costs about five times as much to recruit a new customer as it does to retain an existing one.

In recent months, the Microsoft Dynamics team surveyed partners to see what "best practices" could form a framework for driving existing customer revenue. The newly published Microsoft Dynamics Partner Guide – Marketing to Your Existing Customers – outlines 5 simple steps that you can follow to build new business with clients you already know.

  • Step one: Crown an Existing Customer Champion (EC Champ)
  • Step two: Plan the work
  • Step three: Prioritize, prioritize, prioritize
  • Step four: Work the plan
  • Step five: Measure, revise, repeat

Download the Microsoft Dynamics Guide for Marketing to your Existing Customers for additional guidance and actions. The guide is available in both International and U.S. versions.

--Kevin