We all know the standard theories behind the high cost of losing a customer. Such as, it costs about five times as much to recruit a new customer as it does to retain an existing one.
In recent months, the Microsoft Dynamics team surveyed partners to see what "best practices" could form a framework for driving existing customer revenue. The newly published Microsoft Dynamics Partner Guide – Marketing to Your Existing Customers – outlines 5 simple steps that you can follow to build new business with clients you already know.
- Step one: Crown an Existing Customer Champion (EC Champ)
- Step two: Plan the work
- Step three: Prioritize, prioritize, prioritize
- Step four: Work the plan
- Step five: Measure, revise, repeat
Download the Microsoft Dynamics Guide for Marketing to your Existing Customers for additional guidance and actions. The guide is available in both International and U.S. versions.