Microsoft Dynamics GP partners, we have built some great momentum going into the upcoming product launch in May, and I wanted pass along an important message and offer from one of my co-workers, Brent Combest...
Over the course of the last 18 to 24 months, we’ve all seen customers pushing off buying decisions based on the effects of the economy. This time has been challenging for many of you and Microsoft as well. That said, the clouds appear to be breaking. Economists are beginning to become mildly bullish on the recovery and as a barometer, the DOW has shown improvement.
We saw tremendous growth in December and continue to see strong activity in the early portions of calendar 2010. Based on the feedback from many of you, we recognize that there are a large number of opportunities that have stalled over the past 18 months. With these signs of economic improvement, coupled with the number of companies that have been waiting on the sidelines to make a purchasing decision, now is the time for us to do something significant.
Let’s be aggressive and grow this business together!
We now face a unique opportunity to accelerate out of what has been an extremely painful recession. It appears the Microsoft Dynamics GP 2010 launch couldn’t have come at a better time. With all of the great new enhancements to the product and the activity we’re generating around this significant launch, Microsoft and our partners are in a prime position to make tremendous gains on our competitors.
We are also very well aware that in order to grow our business, you must first grow yours. And to do so requires profitability. We recognize that increasing billable hours is a key component to the profitability equation. One fast way to increase this metric is to drive a strong pipe of new customers into your services business, and we’ve crafted an offer with this in mind.
We’re expecting over 750 companies to attend our launch events around the country – and even more through the engagement of you, our partners in your own events. We want to help you capitalize on this momentum and to do so, we’ve put together a compelling offer for prospects.
A compelling offer for customers
Microsoft is excited to announce "Three Users for a Buck" - a Microsoft Dynamics (U.S.) promotion targeting growing and medium-sized businesses that wish to take advantage of the rich functionality, low cost of ownership, and rapid deployability offered by Microsoft Dynamics GP. The promotion allows customers to purchase up to 3 Advanced Management (AM) or Business Essential (BE) user licenses for $1 (US).
This offer applies to new customers making their first purchase of Microsoft Dynamics GP and is effective Monday, March 15, 2010 through the end of business Friday,
July 1, 2010June 25, 2010. Please refer to PartnerSource for full details (Click Here). We’ll be integrating the offer into all aspects of our launch activity and I’d advise you to leverage it in the same way.
NOTE: When placing orders, be sure to use the three year MESA agreement and include Promo Code NA-H2-10-27 to the Notes field for tracking.
Taking full advantage of the offer to drive New Customers and Services Revenue into your business
Given this offer is only around through
July 1, 2010June 25, 2010, I recommend being as proactive as possible in order to maximize its potential impact on your business. This is a very lucrative offer and is for a limited time only. That said, we recommend doing the following:
Conduct your own launch event or drive prospects to one of ours. We have a full host of resources to assist you in conducting your own event, including overview decks, demo scripts, and more. You can find these on the Microsoft Dynamics GP 2010 Sales and Marketing homepage.
In addition to finding the content you need, you will see instructions on the PartnerSource page above for getting your event posted on the Microsoft Dynamics GP 2010 Launch Portal.
Proactively reach out to your list of prospects who have put off buying decisions. An offer this significant may be the compelling event that gets them over the edge.
Connect with stalled prospects.
Tip: If the prospect is still reluctant, you can use this as a proof of concept offer where they implement financials only with a fixed scope implementation that limits their risk and gets them into determining if this is a good fit. For a $1 investment plus the cost of your basic services, this might be a good way to approach some of the more challenging or reluctant prospects.
Tip: Also, for those of you who have existing QuickBooks and Peachtree users reluctant to move, this can be pitched as an insurance policy of sorts. There is no limit on the users they have to take. For a $1 and then as little as $1.10 per day with a 3 year enhancement plan commitment, they’ll have the solution they need when the time comes.
Be sure to integrate the offer into all of your communication mediums to help stir up excitement. Additionally, as you can imagine we (Microsoft) are putting a ton of weight behind this offer. You’ll see it in much of what we’re going to market with. It’s on our launch pages, it’s in our social media push, it’s in every point of connection for Microsoft Dynamics GP. The bottom line is we want to drive as many customer adds into your hands as possible. Our goal is to flood you with activity and services revenue!
Include the offer in your marketing activities.
We’re extremely excited about the upcoming launch of Microsoft Dynamics GP 2010 and want to help you take full advantage of this opportunity to increase the profitability of your business while delivering value to your customers. This offer can be a tremendous lever in helping you do so.
Best regards and here’s to blowing out Q4!