Lifecycle Marketing Communication Strategy


With the Convergence conference right around the corner next month (April 24-27 in Atlanta), I wanted to reflect on some of the work that’s done by Microsoft to connect with existing Dynamics customers. As you know, the largest number of attendees at Convergence are our existing customers.



The marketing objective for Microsoft Dynamics is to develop and nurture a long-term relationship with existing customers and increase customer value by building incremental commitment to Microsoft solutions and services. By using a customer lifecycle relationship approach, leveraging predictive modeling and strategic segmentation, our goal is to deliver relevant communications and increased customer value in the benefits of software maintenance, resulting in a 1:1 customer experience with Microsoft and its business partners.


Visit PartnerSource to learn more about Lifecycle Marketing including welcome communications, service plan benefit awareness, service plan renewal reminders, and lapsed enrollment notices.


–Kevin

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